UpGrad Visual Identity Redefined by Design Stack

A Visual Identity is not just about aesthetics and appearance. It's about communicating brand ethos with flair, and Design Stack does just that for upGrad.

Brief / Challenge

upGrad is an online higher education platform. It provides university education online for working professionals, especially those who are looking for a change mid-career. The e-learning platform vouches for its quality education through partnerships with renowned universities and brands. Hence, the brand positioning and identity needed to reflect a professional and premium tone that is in line with the brand offering.

Solution

Design Stack redesigned the visual identity to help translate the vision of upGrad to the branding. The requirement was to bring forth the idea of professionalism, career upliftment and a supportive and conducive environment through visual cues.

For this Design Stack uses curved lowercase letters teamed with an uppercase 'G' to convey professionalism and approachability. The up-pointing arrow in the watermark perfectly communicates how the brand empowers learners to correct their career courses. The arrow also gives a sense of positivity and optimism.

The striking red colour signifies the burning passion to make a positive change in life.

All the elements used in the visual identity come together to represent professionalism, warmth, positivity, passion and a promise.