Society Masala Tea
Society Masala Tea

Essence of Indian Spices

Indian spices and their use always leave the world mesmerized by the aroma of Indian food and the unique ‘Indian Masala Tea’. Freelance illustrator, Pavan Rajurkar tried to capture that Indianness and the everyday stories in his illustration for a product, named ‘Society Masala Tea’. He shares his step-by-step process of reaching the final artwork.

It usually starts with discussing colors, illustration style, and elements with the clients. The idea is to have the client's objectives meet the illustrator’s vision. This practice of involving the client in the visual process is important to understand the client’s demand and perspective. For this particular project, the brief was to capture the cacophony of India in a single visual with a unique style of illustration. Even when the client already had some direction for the output, the illustrator was given a free hand to explore the possibilities.

PavanR - Sketch 1
PavanR - Sketch 1

Step 1

In the first sketch, incorporated all the elements based on the initial discussion. Started with a circular format until it is realised that the format is not feasible to adapt in other mediums. Since it was created using digital media which made it quite easy to change the sizes and composition of the elements, but the same does not apply to other mediums.

PavanR - Sketch 2
PavanR - Sketch 2

Step 2

After the initial sketch was locked, it was time to add colours. Picked a few shades inspired by the spices which are the components of the product, ‘Society Masala Tea’ and tried to colour a small part of the sketch just to be sure of the final outcome in terms of style and colour contrast.

PavanR - Sketch 3
PavanR - Sketch 3

Step 3

Created shapes of all the elements and tried to add more colours to the project. This helped to attain a basic idea of composition.

PavanR - Sketch 4
PavanR - Sketch 4

Step 4

Here, started working with the colour palette and added more details with elements like shadow, light and patterns.

PavanR - Sketch 6
PavanR - Sketch 6

Step 5

After which tried a few more colour-schemes as options to get a neutral view of the mood of the project.

Step 6

Once the first look of the project was created, started experimenting with adding some human touch and thus added crowd, characters and other relevant elements. Without changing the core of the illustration, I added certain elements that resonate with the essence of ‘Masala’ and enhances it.

Step 7

Finally, after some more discussion over it, the final illustration of ‘Society Masala Tea’ was ready, as you behold it!.

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