Gyaan
Indian Advertising is Exploring a Unique Language
True, we got the concept of advertising from our Western counterparts. But after quite a few decades into the business, the Indian fraternity has come up with its own interpretation. Today, Indian advertising is exploring a unique language that is as Indian as international. Few not able minds from the business deliberate amongst themselves about this factor of “Indian-ness” in the home-bred industry. Here is how the conversation carried on.