Making Brands for Millennial Generation by VGC
Millennials or Generation Y are the demographic cohorts that directly follow Generation X. Often credited with coining the term Millennials, Neil Howe and William Strauss define the millennial generation as those individuals born between the years 1982 and 2004. This generation has seen their fair share of ups and downs, from being directly impacted by the 2007-08 economic slowdown to being the only generation in history to actively participate in the global shift from analog to digital systems, and of course, the growth and popularity of the internet and everything else that came with it.
Arguably the largest demographic right now, a Brooking's data study shows that by 2025, almost 75% of the workforce will be millennials. Therefore, as they make up a large part of today's (and the future) consumer audience, brands have started changing the way they speak, to effectively connect with this generation.