Traditional design is not always ‘Outdated’

Traditional - Luis Pinto
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The classic or traditional design need not typically be outdated, as it can bear the steps and guide one to the new, trusts illustrator, Luis Pinto. Finding impact and expressiveness in styles of the past, he finds them to be relevant in the context of the new.

10 of Spades – Playing Arts (Special Edition).
El Malpensante

CG. How much of a role do you feel the traditional art plays in the way you illustrate?

Luis. The traditional form of art plays a big part in my creative process. Usually, I love to sketch my ideas on paper and see if I can come up with a convincing graphic composition.

I really love sketchbooks. But traditional media keeps me focused and open to something unexpected. It’s an interesting ritual where the illustrator turns himself into an alchemist.

Great Ideas of Humanity

CG. You use striking, vibrant tones of colour. What is their significance to your work, and how do you think it contributes to your style?

Luis. I think it’s a mixture of my Mexican roots and the colourful country where I’m currently based (Guatemala). I usually get my inspiration from nature, traditional popular art, food, taking trips to different places around the world, and even my love for the culture and traditions of Latin America. From a personal view, colour is energy, identity, power and expressiveness. I think it contributes to my style because it is part of my graphic language and keeps me searching for new ways to use it.

Guzman y Gomez Mural Illustrations

CG. What do you feel are noteworthy differences in the earlier and modern-day styles of illustrating?

Luis. For me, the earlier styles of illustrating had to do with craft, strategy and wonder. It was a constant discovery using traditional techniques, striving to bring something new to the table as graphic proposals without the technology that we possess today. You can always learn a lot from them, as long as you can see their impact, complexity, expressiveness and craft.

Guzman y Gomez Mural Illustrations

Nowadays, our modern styles are mixtures or reinventions of existing graphic values based on an inherited art-design history, using both traditional and digital tools in the process. If we keep exploring, experimenting and questioning our ways of illustrating, we might form a better understanding of the illustration field in the future to come.

La República del Mono. República del Mono (The Republic of the Monkey)

CG. How do you choose your colour palette, considering that you seem to be meticulously using a range of colour schemes and tones across your illustrations?

Luis. I try to come up with a colour palette before using it on my illustrations. It’s all about experimenting. The colour palette is closely linked with the graphic concept of each piece.

Siempre Hay Magia En Los Detalles

Colorful Roots. Effervescent shades used in a limited space to convey a varied expression through a limited form

CG. What do you essentially try to convey in your works, and what do you intend for it to evoke in the audience?

Luis. I try to connect with people and share with them all the things that I love. For me, it’s very important to love your roots-culture; where you come from and to know that the world is a place full of magical and wonderful things to discover just around the corner. I think that our world is filled with magic, creatures & worlds that we don’t know yet. That’s why imagination is so important to me. Go out there, have something to say, and inspire others.

La República del Mono. República del Mono (The Republic of the Monkey), an exhibition depicting B’aatz’

CG. Your illustrations contain a lot of colours, shapes, patterns, etc. within the same space. How do you ensure that these elements sync and combine well so that none of them causes disruption?

Luis. The combination comes in a very intuitive way, mostly. I love experimenting to see how every element can be related to the whole piece. That’s the constant challenge & struggle with every project I take.

Inside a Bunny’s Brain. A fun exhibit of the quirky madness ongoing in the beloved, and universally adored, bunny

Published in Issue 35

The season of the festival has started and everyone is preparing to have a unique one this time with less cash and more fun. As most of the thing around us are shifting to digital, even calendar design and the promotion has shifted. But Yorick Pintos, a strategic consultant at studio Kohl suggests that best option would be to a mix of both, the traditional and digital media. Digital Illustrator Nithin Rao Kumblekar also shared his love for the printed calendars and emphasis on the effectiveness of it. If you are interested in print design and more, go ahead and order your copy!


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We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.