The Thelas, a Nostalgic interpretation of Indian market’s lifeline

Indian thelas
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Designer, Ranganath Krishnamani, banks on the nostalgic thoughts of rushing out onto the street upon the arrival of assorted carts and their owners who were frequent on the busy streets of Bangalore

The Brief.

A self-initiated project that connects Ranganath to his Bangalorean roots! As a child growing up in any Indian city, you get attracted to the colours and calls of carts and their owners that would typically pass by most homes. A similar emotion irked this project as every time these, thelas passed by Ranganath’s home would peek his imagination and would compel him to run out of home to observe what they had to offer in that cart.

The Concept.

This series is dedicated to the thelas, a supermarket on the streets of India. They are ubiquitous in most Indian cities yet much understated. From colourful flowers to fresh vegetables, shaved ice-golas to flavourful snack that can have your taste buds roaring, they form the cultural lifeline, fulfilling the essential needs of any household across all Indian towns.

The Outcome.

This is an ongoing project for Ranganath and through this series, he hopes to document some of the most vibrant and unique carts from cross India.

Indian thelas
Flavourful Snack (Chaat).
Indian thelas
Sugarcane Juicer
Indian thelas
Shaved Ice with edible colours
Indian thelas
Chai and Cigarettes
Indian thelas
Vivid, Colourful Bangles
Indian thelas

Published in Issue 36

Every year brings a lot of hope and promises. With a New Year resolutions list (which might be lost by now) and hope of everything will change for good we all welcomed 2017. This issue explored, how these changes will affect our businesses and how we can be prepared for the growth predicted by the experts. The Wise Advice section includes pieces of advice on the web, mobile apps, user interface and user experience from well-known industry experts. Arun Pattnaik, a self-learned UX & UI expert also highlighted the importance of user experience in the process of building a strong brand. This issue gives you hint about tends to keep an eye on and how to be ready for it! So not just for the business owners but also for upcoming creative entrepreneurs this one is a must read!


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Creative Gaga - Issue 55


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