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Beard Design revamps a three decade existence by rebranding Value Research in a distinct design that is interactive by embodying the company’s persona in its office.

Rebranding
Logo
Rebranding
Logo Colour Options
Rebranding
Business Cards

Brief

A brand is made up of everything tangible and intangible to generate a wholesome experience. Its visual identity is an indispensable aspect to communicate the overall message, values and the promise to its consumer.

Rebranding
Book Design
Rebranding
Advertisement Design

Founded in 1990, Value Research is one of the most respected financial data and advisory firms in India. The company approached Beard Design studio to revamp its brand (rebranding) and create a visual asset library that could be applied to the company’s two main laterals: B2B business and Consumer business.

Rebranding
Rebranding

Challenge

Beard Design studio worked closely with Value Research for over six months to create an effective brand strategy and identity design that could be applied to all the collaterals of the company starting with their five-story office in New Delhi.

Rebranding
Space Design
Rebranding
Space Design

Instead of taking a conventional route of pasting graphics on the wall, the design implementation comprised of using mundane elements from the finance domain such as calculators, currency notes and ties as décor objects. Paying attention to every detail, the furniture, signage or space designed acts as an exhibit of the company’s identity.

Space Design

Solution

By creating various visual interests within the office that highlights the brand’s personality, the design successfully embodies the company’s values through its distinct narrative and style.

Some of the main features include: the Bailout Wall in the cafeteria which is a collage of real objects such as the typewriter, radio, shoes, etc. synonymous with its paint, the logo walls which stand out in the elevator bays comprising of the company’s iconic symbol ‘V’ displayed in a grid using different materials and finishes, and even furniture that subtly incorporates the brand’s identity. These elements as a whole make a compelling statement, constructing the essence of the brand piece-by-piece, thereby being the voice of the business to its consumers.


Client: Value Research
Agency: Beard Design
Solution/Expertise: Rebranding and Space Design

CURRENT ISSUE
Creative Gaga - Issue 47

 

Designers often face the dilemma of accommodating all the functionalities of their clients when designing a home with space constraint. Below showcases how the designers of UA Lab tackled this problem without compromising on the aesthetics or functionality.

Space Design

The Challenge:

With the average size of apartments shrinking in all the major cities, designing a home to accommodate the functionalities and comfort of the residents is a daunting task. When the designers of UA Lab were assigned the task to create a spacious layout to integrate work and living spaces in a 62 sq. mt. apartment, they faced the predicament of injecting style and personality without making it look cramped or cluttered.

Space Design

The Solution:

Relying on an open plan to maximize the internal layout with minimum brick walls, the designers decided to separate the spaces through multi-functional vertical frames transitioning from transparent to porous and solid planes. These frames, made out of Valsadi Sag (reclaimed wood) are open at the top and the bottom (towards the ceiling and the floor) to preserve the continuity of the space as it transcends to different functional areas. Keeping the size of the wooden members and the material constant even with the furniture, the interiors amalgamate harmoniously and maintain uniformity in the space.

Space Design

The designated areas in this home are not confined and serve as multipurpose depending on the occasion or need. This quality creates openness and makes it spacious while being functional as well. A fine example of the same is the living area of the apartment that can be accessed from the work space, acting as the formal meeting area when necessary.

Space Design

The Result:

The careful selection of a single material and size with similar design vocabulary in the entire space adds a tasteful monolithic character. The clear finish of the reclaimed wood (polished with Tel-paani technique) brings sophistication and adds rustic charm as all the joinery details are visible to the eye. By infusing design and functionality into the vertical frames, the entire apartment is naturally lit and well ventilated as the transparent and porous planes allow indirect light; while the solid planes act as storage units. The interior design of this charming apartment showcases how intelligent design solutions can bring warmth and character to space without compromising on the functionalities.

Space Design
CURRENT ISSUE
Creative Gaga - Issue 47