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Being constantly in conversation with our clients has brought us many insights and learnings in packaging design. Some of these are clear indicators of the market pulse – what people are looking for and how we can better align our solutions. The listed industry trends have been derived and based on these discussions.

Packaging Design Trends 2022

Today, brands and designers need to find sustainable solutions as consumers are increasingly becoming conscious and making better choices for themselves and the planet. For packaging design, this translates into choosing more eco-friendly materials and production methods.

 

Plastic, in general, will be looked at as the last option, and the choice will be ‘better’ plastic (HDPE, LDPE, PP, PCR). Preference will be given to reusable and recyclable materials like metal, glass, and paper. Water-based inks and starch-based plastics can be considered. The packaging industry and printing vendors are not yet in a position to provide many such options to businesses looking for eco-friendly alternatives, but we’re hoping this will change soon.

Packaging Design Trends 2022

Until recently, ‘packaging design’ was primarily found on the shelf, while consumers took their time to walk the aisles. But that has changed in a big way today with online shopping becoming the new normal. Products now have to reach consumers through multiple logistics channels, and yet delight on arrival! This means packaging designers are now going to find themselves designing more for exterior/ outer packaging, requiring good structural insight along with delightful and communicative graphic design, while still being sustainable. Materials like corrugated cardboard and paper (e.g. kraft paper, composite paper, recycled paper) will be common solutions in this category.

Packaging Design Trends 2022

With the closing of international borders and restricted movement and availability of goods, the focus on ‘local’ has reached a new understanding. There is a sense of pride when our neighborhoods produce high-quality goods. Apart from a lower carbon footprint, we are learning to appreciate local processes, methods, flora, fauna, and resources. ‘Local’ is good for us, good for the community, and good for the environment. Generic has become boring. Packaging design is going to feature this positioning and sentiment increasingly through visuals, narratives, and nomenclature.

Packaging Design Trends 2022

‘What is it? Where is it from? What is it good for? How is it made? Now products have to answer for themselves, and what better way than on the pack itself? Using limited space to communicate can often be challenging, but that too is easily managed with online linkage tools like QR codes. Tomorrow’s consumers will be even more inquisitive. Being transparent and truthful has become paramount for brands to serve their well-informed customers.

Packaging Design Trends 2022

As brands will choose to project the benefits of their product while aligning to various consumer segments, direct imagery will no longer be the selling point. We will see typography and different illustration methods showcasing the brand and the product as one. This will also help differentiate in a time when there are so many nascent brands that have unique stories to tell. These narratives will be what drives the design and choice of visuals on the packaging.

Our aim is to make professional design accessible and affordable. Working closely with the founders and makers, we are committed to bringing out the best design solutions. There’s no one-size-fits-all approach and we constantly work to create a positive impact while being functional, aesthetic, progressive, and ethical.

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Packaging has been for long an ignored discipline of design. But the trend has changed nowadays, and it is becoming an exciting space for designers to showcase their artistic and innovative skills. Graphic design studio, Impprintz, derives inspiration from the products to add to the experience of the buyer and user. Here, Simran Sahi and Rahul Sureka talk to Creative Gaga about how they successful packaging!

Packaging for Carees Soap

Packaging for Carees Soap

Packaging for Gift Boxes Blue Tokai

CG: Your designs seem to follow a geometric formula and are pretty systematically arranged. Is that your design style, or does packaging follow a standard formula that clients ask you to apply?

Impprintz. The idea is to keep things simple yet delightful. With packaging, it’s not an anomaly to face a series of variants within the same product range. Therefore, the challenge lies in creating something different while maintaining a strong cohesive visual family. Another vital element for packaging designers to be mindful of is information architecture which helps buyers navigate systematically through the communication.

Packaging for The Little Pondicherrian

successful packaging
Incense Gift Packs.

successful packaging
Incense Gift Packs.

CG: According to you, what makes a successful packaging design? You use a varied sense of bright and attractive motifs. Is that what you feel makes a product stand out on a shelf with other competitive brands?

Impprintz. The inspiration for packaging is more or less derived from the product and its unique attributes. Packaging design can be successful on various levels and often requires a combination of attributes like its ability to attract, engage and inform. Simultaneously, it must also deliver a tactile experience with the apt choice of material and optimum fabrication, a well-thought-out functionality, and the difference and joy in it. Of course, the well-designed and attractive packaging on the shelf is going to grab your attention.

Packaging for Popular Essentials Flours

Packaging for Popular Essentials Flours

successful packaging
Pondicherry Collection
Incense.



successful packaging
Pondicherry Collection
Incense.

Seasonings by Milagro

CG: How is packaging different in today’s times? Apart from just a pack that people throw away, how do you get your designs to serve a greater purpose? Or is the purpose only to lure people and then packaging design loses its purpose as soon as the product is purchased?

Impprintz. The primary purpose of any successful packaging is to protect the product. By using vibrant and positive colour schemes, artistic illustrations and imagery and durable materials, packaging can prove to be an informative, enriching, and educative experience even in the process of selling/buying the product.

Mason&Co Limited Edition

successful packaging
Indigenous organic boxer
shorts.

Zuka Chocolate Bars

CG: How is packaging for an incense stick different from say, a bottle? Do you believe it’s the same thought process and concepts that need to be exercised or does packaging design vary from project to project?

Impprintz. In terms of process, all packaging design projects begin with a similar set of questions and critical analysis, but then they begin to take shape within their own parameters. Each project has its unique requirements, vision, communication, market segment, timelines and fabrication possibilities. What never changes is the spirit to deliver the best; more than what the client asks for.

successful packaging
Special Incense Packs.



MasonCo Diwali Packs

CG: And finally, what advice would you give people who want to take up packaging design and make a difference?

Impprintz. Packaging design is a field in itself. It is a container of creative storytelling where two-dimensional design meets the third dimension. It is important to promote people, products, and concepts that you believe in. Keep trying new methods and ideas; there is always more to learn.

successful packaging
Mason & Co chocolate bars.

successful packaging
Mason & Co chocolate bars.

Packaging for Herbs by Milagro

successful packaging
Massage Oil Boxes.

Published in Issue 26

Packaging is the first vital step towards enchanting the audience. Who doesn’t like a cute box or a trendy bottle? With this issue, Creative Gaga lets the cat out of the box to reveal the world of packaging design. Featuring various local and international designers like Petar Pavlov from Macedonia and Brandziac from Russia, Elephant Design and Impprintz from Pune, the issue promises to be a keepsake for many.

 


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