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Industrial designing makes public art accessible to the masses. These products are part of the physical as well as psychological space of everyday life. By giving these products a personality, design can turn them into expressions of a culture and human emotions. Product designer Satyendra Pakhalé talks about the perceptions and process of creating products that bear this human touch.

KUBU, wooden sculpted chaise
Kalpa. Ceramic vase and bowl in one design
Products with Human Touch
Kalpa. Ceramic vase and bowl in one design
Amisa. Mass manufactured interior accessory

An industrial design can develop an economy

A designed product stands as a testimony to the cultural ethos of society and mankind. A product arises out of the primal needs of human beings. Therefore, it has the opportunity to touch and affect a million lives. Using technology and creativity, these designs can contribute to an economy and rise above as cultural symbols. Hence, an industrial designer needs to come up with product designs that play a part in everyday life and improve living.

B.M. Kondane
Watch Me X, concept for health monitoring digital objects

“Taking life as the biggest teacher and researching your way throughout, one can draw ideas that can create a whole new culture”

Kayo, extensible table
Endless Alcantara, maxi-museum installation

Every product speaks a language

The moment a user comes in contact with a product, it ought to take him by surprise – a joyful one. Products, hence, can be expressions of the basic human needs. Such a sensorial language must be created through designs, which communicate emotions without compromising on the utilitarian needs. When these significant and crucial aspects are taken into consideration, the users embrace the products in a way that these gradually become a part of their culture.

Akasma. Revisiting the age-old typology of objects
Alaya. Ceramic baskets made of slip casting ceramics
Good Food. An age-old typology of a cooking utensil
Designer vs. Chanel No.5 Altar for Chanel No.5 bottle

Design, technology and material are intrinsic to each other

In industrial designing, technology can’t be separated from its design. Sometimes the design looks so simple and useful mainly because of its technology. The reason why, while designing a product one needs to mould the two aspects according to each other to have advancing results. Only then the product’s utility is proven. In the same way, a material cannot be separated from design. If not chosen appropriately, either of them can defile the completeness of the product. It’s for the designer to marry every aspect harmoniously.

Mini Flower Offering Chair
Fish Chair.

Fish Chair.
Assaya, centenary armchair for the connected world
Looking at Tod’s, Display design for New York store

Product designing is a state of mind

It takes a lot to create a product design. It’s better to avoid dwelling in nostalgia, regression or tradition. This results in a contemporary look and feels that can keep pace with current times and connect with the future. Taking life as the biggest teacher and researching your way throughout, one can draw ideas that can create a whole new culture. A product design needs to be human, articulate and symbolic. It should have the creativity that gives a message or tells a story. With this approach, one can achieve that iconic simplicity and sophistication.

Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Carving the Senses, Venice Architecture Biennale installation
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider

The seeker must find his way, on his own

Creativity is not a faucet that can be turned on whenever one needs. Also, it can’t be taught. Industrial designing has its own life story. On this great stage, a designer needs to find his role, cultivate his character and perform on his own. Only then one can change the world with one’s creativity.

Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
Add-On Radiator. Can be integrated in an architectural setting just like a window or space divider
NEKA®, non-electric kitchen appliances

Published in Issue 10

With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.

 

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Fashion photography blends commercial photography and fine arts. After you understand the communication objective, it is important to understand the role of different elements as well to fix the final frame. Fashion Photographer Omkar Chitnis shares few techniques and insights that help in getting a visually dynamic fashion frame.

Choosing the Subject

The process starts with the subject. It can be a model, a product, a service, anything. The other elements should be used to support it. Magnification of the shot comes next. For example, if you are shooting for a clothing brand, you need to take a full-length shot. If you are shooting for makeup, you have to take a close-up shot. The background is a very important aspect of any picture. It enables you to complete the image.

Fashion Photography

Planning the Frame

Unlike Landscape photography, in fashion, you design a shot and accordingly go about models, magnification, poses, lighting, etc. The kind of lights, the distance at which they are placed, the shutter speed, the aperture etc. everything makes for the final frame. Keep in mind two key factors, the amount of light and the expected temperature of the image. Also, in the post-production, temperature and tones of the picture should be adjusted accordingly to justify the picture.

Choosing the Tone

There’s a vast difference in lighting for colour and black&white images. While shooting in colour, tone and intensity of colours matter whereas in black&white, grayscale of the colours matter. Some tones may look interesting in colour but flat in black&white. So, as a photographer, understanding the grayscale of every colour is important. Thus, clothes, accessories, background and even the hair colour of the model matters in a black&white shoot. Capturing a frame in colour and then making it a black&white is a wrong technique

Setting the Context

Expression and attitude of the model is really important to make an impact. But since fashion photography is also about clothing, you need to ensure clothes are not getting blurred or losing the colours, details etc. Make up and model should compliment the clothes, the subject of the shoot. Keeping the lighting soft gives soft results, retaining the softness of the skin and expressions.

Creating the Mood

Sometimes, shooting in low shutter speed helps you create depth and mood, being helped by a little-blurred hair. Shooting men is different from shooting women. One should decide the look of the model – sexy, confident, soft or blunt. Lighting comes to play here. Generally, a bit of contrast works in men’s shoot to enhance the sharp features. It’s important to understand the anatomy, nature and character of the personality. When features are a bit blunt, bright lighting helps you enhance the features and hide the flaws. Similarly, high contrast lighting creates drama.

Shooting in the Open

Outdoor photography is a different task altogether. If you are using only sunlight, you will have to be very precise about the time, the angle of the light and the location. A study of the light source helps you a lot. Sometimes you can use sunlight as a key light and use flashlights or continuous lights to fill the excess shadows or vice verse. When you shoot in just sunlight, background matters a lot. Remember to not let it overpower the model at all. If need be, light up the natural background as well.

Adding the Elements

Many a times, the fabric on the model creates drama. Keeping the overall image dark makes it more interesting. And a blurred background creates a nice depth. Using backlight can create a nice dimension. Having a bit blurry foreground creates mood in the picture.

Presenting it Perfect

After selecting the final shot, colour correction is a very important step. Just a tinge of colour helps you create a different mood altogether. Cropping the picture is also an important part. While shooting you should know what to shoot, but you should also know what should be kept and done away with while editing.

Published in Issue 10

With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue. So, go ahead

 

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Creative Gaga - Issue 49

 

After completing graduation from J. J. Institute of Applied Art, Omkar Chitnis apprenticed under fashion photographer Prasad Naik. He started on his own in 2009, shooting for many top Indian brands.


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With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.

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Deepu Sasi Kumar

Deepu Sasi Kumar hails from Thiruvananthapuram. A self-taught designer, he started his career as a print designer. He is now working as a Design Director with a digital agency at Bengaluru.


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With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.

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Shijo Varghese

A Fine Arts graduate from KSS School of Arts, Kottayam, Shijo Varghese started his career as an art teacher in his native village. He later moved to Bengaluru to work as an illustrator. He has authored three books and now heads the design department at Planetsurf Creations.


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With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.

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Satyendra Pakhalé
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Satyendra Pakhalé has been trained at IIT-Bombay and Art Centre College of Design, Switzerland. Since 1998 he has been working worldwide from his Amsterdam-based design studio.


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With this issue, we are exploring yet another discipline of design – Web and UI. With the changing times, Indian designers are increasingly opting for this new medium. But are we really prepared to take the global challenge? What’s missing and what do we strive on? We invited few leading practitioners of the industry to deliberate on this issue.

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Creative Gaga - Issue 49

 

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