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Everything around us is the result of a design thought, conscious or unconscious. Diving deep into the story behind its creation inspires original creativity. Ruminates the young and promising illustration & design studio, LOCOPOPO, founded by Lokesh Karekar.

Illustration for Royal Stag Whisky packaging Design
Illustration for Royal Stag Whisky packaging Design
Illustration for Royal Stag Whisky packaging Design

We Live in a Designed World

There is design in every object or thing around us. From a bus ticket to apparels, from roads to an entire city, and every single thing around us is designed. Good or bad, it has been “designed” by somebody. The environment that we grow up in defines our choices of colours, patterns, purposes and forms. As consumers we prefer for a certain kind of design. And as creators, we subconsciously play the role of a designer, conceptualizing a product according to our choices. This is the most fascinating fact about the world around us.

Illustration for Taj Vivanta
Identity design for Myoho - a fashion apparel brand
Identity and label design for SIX FIELDS wheat beer

Creating is The Best Way to Get Inspired

Inspiration can come from anywhere. That’s the most heard statement in the life of a designer. What we do with it shape up our creativity. Travelling is just a beginning to imbibe ideas. Scribbling, doodling, clicking photographs, recording incidents is the next step. As creative minds, we need to keep dabbling with the triggers so as to come up with our own ideas. This is what keeps the mind of an artist fresh, original and prolific.

Identity design for Mango Pickle
Collateral design for Mango Pickle
Collateral design for Mango Pickle
Coaster design for Mango Pickle
Collateral design for Mango Pickle

Our Roots Define Our Identity

Our culture has a rich reservoir of forms and content. As designers we should search within and dig out references that are related to our roots. But the quest doesn’t stop there. Being part of the larger global family, our job is to merge our design sensibilities with the international one. Keeping the composition and colour preference modern and the choice of figures and patterns Indian, or vice versa, we are actually contributing our bit to make our own art socially appreciable. It’s time we simplify, modify, create shapes and motifs inspired from Indian traditional styles and implement them correctly with proper use of colours.

Brand illustration language created for festival mailers for Aditya Birla Capital
Brand illustration language created for festival mailers for Aditya Birla Capital
Brand illustration language created for festival mailers for Aditya Birla Capital

Illustration is an Illusion

And of course, a beautiful one. It’s wonderful to observe how it seamlessly integrates into the central thought of the project at hand. Ranging from minimal and form based work, where the whole charm is concentrated in one form to very detailed, sometimes bright and vibrant imagery, illustrations are carriers of ideas and have no existence of their own. Trying to define style through one’s illustration abilities is a wrong approach. Rather, one should focus on one’s communication abilities and explore the preferred design tools.

Illustration for Jack Daniels
Packaging Design for Jack Daniels
Play card Design for Jack Daniels
Play card Design for Jack Daniels

Every Medium has an Inherent Wit

As designers our job is to give a contextual twist and make the humour relevant to the design. There is fun around us. We don’t even have to search for it. If our process of getting inspired is right, it automatically transforms into our works. Be it illustration, collage, clay modeling or even product design, the medium inherits this wit and automatically gets translated through the specific language of the medium. The human figures in my work often follow a feeling of caricature as that is what I imbibe from the human faces around me.

How the stability of the Indian Rupee affects industries like infrastructure, automobile and banking. Created for Moneycontrol.com
How the stability of the Indian Rupee affects industries like infrastructure, automobile and banking. Created for Moneycontrol.com

Be Original

Look around and you’ll find your voice resonating in one of the elements of your root, your own culture. Get inspired from it, and embark on the journey of finding your own language.

Illustration created for LAKME - Absolute Salon advertising campaign
Lifestyle Illustration created for Lodha Bellissimo

Published in Issue 04

This is a Inspiration Special. The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.

 

 

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Creative Gaga - Issue 49

 

Nuru Karim

Nuru Karim, Founder & Design Principal of NUDES, a progressive architectural design studio is a Mumbai-based international collaborative practice. It comprises architects, designers, artists, builders and thinkers operating within the fields of architecture, urbanism, research and development.


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Architectural structures should inspire while shaping the future. Believes Nuru Karim, Founder & Design Principal of NUDES. Here he explains how the projects transcend their initial purposes to create experiential spaces that connect people and places.

Change Through Architectural Structures
Shaan. The project explores the relationship between music and architecture
Shaan. Soft bodied forms are sited throughout the duplex penthouse
Change Through Architectural Structures
Shaan. Project for a celebrity musician and socialite wife in the heart of affluent Bandra.

Innovation Comes Through Asking the Right Questions

The dichotomy of ‘experimental’ and ‘real-world constraints’ is thought-provoking and acts as a fuel for innovation. As designers, are we immersing ourselves into a continual combat with the limitations, both internal and external? Are we realizing the uncharted territories?

 

Are we being honest and truthful to the design process and socioeconomic forces that govern the world of design and the built environment? Are we really pushing ourselves into finding the right problems rather than focusing on solutions? Innovations have origins not in the answers but in the way we frame and put forward our questions.

Mosque, UAE

The Process of Change is Bottom-up

Sustainable eco-urbanism requires an integrated multi-sectoral initiative involving community participation. It is supposed to be designed and led by the community. Of course, as designers, we have a crucial role to play, but largely the process is bottom up. Our job is to add the layer of sustainability to our understanding of urbanscapes. Appreciating the change in the social behaviour, hierarchy and ecosystem and responding to this transformation is an integral part of any designer’s growth experience.

BMB Art Gallery. An arthouse for paintings, installations, video Installations, sculpture etc.
Change Through Architectural Structures
BMB Art Gallery. The project explores painted zones of more or less opacity. Paint brushed with pixels and bytes
BMB Art Gallery. The project explores painted zones of more or less opacity. Paint brushed with pixels and bytes

Tradition and Future Should have a Dialogue

The tension between the two words, ‘experimental’ and ‘traditional’ is something that gets design thinking going. Issues related to the design of products, interiors, architectural spaces and urban experiences are subject to enormous constraints revolving primarily around “code” and “budgets” immersed within a complex socio-economic and cultural context.

 

It’s very important that the two contradicting worlds not only meet but also have a dialogue with each other in complete harmony. One could also analyse this construct through the lens of “using tradition as a springboard to dive into the future”. But really, the tri-relationship of ‘playful experimentation’, ‘serious research’ and ‘old-fashioned problem solving’ needs to be exhaled in a single seamless continuous breath.

“Baori”. Water Well
Mathsurf, India

The design is an Open System of Interrelated Issues

An architectural solution engages design as a cohesive process of interconnected issues. The integration takes place between various subjects like typology, digital methodologies, sustainability, structure, fabrication, materiality, and tactility among others.

 

The solution also brings into its domain the use of larger networks of the social, cultural, and environmental phenomenon. Transfer of technologies and ‘smart materials’, just like the use of ‘digital’ in both design and production enables the transformation of ‘design history’ into ‘design future’.

RyeWood International School.
Tent Hotel, China

Don’t Think, Just Look!

Today we need to stop ‘thinking’ so as to start again to ‘see’. “Design as Research” is a fundamental methodology that should be integral to every designer’s thought process. Research could also operate at several levels, ranging from philosophical positions to sector-specific analysis to technological systems. We need to develop an art of description where we question the methodology by which design projects are conceptualised, processed and documented.

 

Nature is a great teacher and a fantastic reservoir of research and design. Engagement with the nature-based systems in terms of researching and conversing is a way to both unlearn and re-learn. It’s very critical that architecture is deep-rooted within a context. But it should also address larger social, cultural and environmental issues.

Boutique Hotel. The ‘wave-pixel’ skin explores the potential of digital interfaces within the city

In a Collaboration, the Inter-Disciplinary Lines should Blur

Successful collaborative processes largely involve both stakeholders and professionals as an integrated “team-based” mechanism, integral to the design process and evolution of space design. Our collaborations range from artists, engineers, social scientists, product designers fashion designers etc.

 

The next up is philosophers. The extent of collaboration depends and varies from project to project largely based on design methodology, strategy and scale of the project. These changes in architectural practice also collapse the differences defining various disciplines working together, blurring the line within these disciplines and manufacturing processes.

Rebirth Retail Store. Differentiated hexagonal cellular aggregate formations created the central piece
Bad, Mumbai

Materials are Defined by Purpose

Materials explain ‘what it does?’ as opposed to ‘what it is?’ Recent advances in both technique and process where materials are concerned to have emerged into broad heads such as Shape performance, Optical performance, Sustainable performance and Responsive performance to name a few.

 

In Japan, for example, researchers are experimenting with intelligent systems in the construction of seismic resistant structures, wherein building foundation equipped with sensors amplify waves producing a change in ‘Material Elasticity’ to absorb the shock wave impact. Materials that provide products with one or more life cycles and are advantageous in terms of production, workability, dissemblance, reuse and environmental preservation.

MoonLight, 3D printed Lamp

Colour Constructs, Not Embellish

“Colour” should be defined as “structure” and also as a tactile experience loyal and honest to its material origins. It is not wallpaper, ornament or a candy wrap of a building. Generally, white and black are timeless in nature and respond brilliantly to atmospheric changes and varying light conditions.

 

But sometimes, these decisions are also driven programmatically. For example, retail stores and art galleries are strategically washed in white to exhibit the artworks in all honesty.

Dive in to Make a Difference

Besides chasing design philosophies and related commercial issues, it is critical that we commit ourselves to larger social/ humanitarian goals. Architecture has the power to do that. India faces several issues, including and not limited to lack of housing, lack of infrastructural services, lack of property rights, air pollution, traffic, serious lack of urban governance and many more. Question on a daily basis why you are here. The responsive design will augment the process of change.

S2. The hospital ancillary services building explores the topological transformation of a ‘mesh skin’

Published in Issue 04

The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art. So, go ahead

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

Paper is a strong medium evoking something eternal. If used creatively, it can transcend flat expressions to reach an infinite space. Reflects pop-up artist Sachin George, as he talks about his design sensibilities in the craft.

Fantasy Stories - Paper Possibilities
Metropolis and City Planners

Drawing doesn’t fully exploit the potential of paper.

That’s when the discovery of paper engineering happened. The art was a perfect amalgamation of geometry, structures, and paper modelling. Experimenting with the possibilities of the medium pushed creativity to go beyond a double spread and do more and more with paper. What excited most was the magic that the output created. No electricity, no metal or screws or things that you have to plug in. It is so non-technical, and yet you get to make the magic happen with your hands.

Fantasy Stories - Paper Possibilities
Untitled experiments

Pop-ups fascinate the kid inside us. 

Just like animation and comics are loved by adults just as much as they are by the kids, pop-ups have a similar appeal when it comes to captivating the attention of a mature audience. The whole thrill of seeing a huge picture rise up between a normal spread and close itself back peacefully into the page is an exciting experience. It’s a pleasant surprise from regular prints on paper. Furthermore, the content and presentation bring the art closer to the imagination with a better look and narrative.

Fantasy Stories - Paper Possibilities
Metropolis and City Planners

Every story has a story behind it. 

In this art, everything begins with the visualisation. After working on pop-up structures over years continually, everything seems to pop up and shut back in dreams. Some of these went forward in the form of a book. These ideas come from daily life or certain incidents that occur. Therefore, every story has a story behind it. The craft gives the audience a taste of the backstory that gave birth to the idea. It all depends on how directly or discretely you depict that story. Nowadays, digital technology has fueled the production process. From die to make to laser cutting, such technological advancements have pushed intricacy and hence the structures. This gives us scope to think beyond the bizarre.

Fantasy Stories - Paper Possibilities
News updates

Your choices decide the narrative.

It’s important to know which elements to pop up and in what proportion in order to keep the flow of the narrative intact. This can be done in two ways. Either you pick a scene and make it memorable with structural possibilities or you take a memorable scene and give it one more reason to be remembered for. The choice is yours. Sometimes, pop-up art is not just about rising structures. There are various other factors that contribute to the storytelling process in the piece of art, like lights and shadows. They also have to be taken into account, especially when working with white. If you’re working with colours, it’s important to be aware of the fact that a lot is already happening within a spread. Therefore the colours chosen must be such that they do not clash with the structures.

Fantasy Stories - Paper Possibilities
Metropolis and City Planners
Fantasy Stories - Paper Possibilities
How long? How far?

Illustration skills matter up till the page.

Beyond that, it’s the ability to visualize the possible structure that you have in mind. It’s about thinking in 3D, which is the most challenging part in this form of art. That’s why, beyond the realm of the paper, the pencil quits and a paper cutter takes charge.

Fantasy Stories - Paper Possibilities
Untitled experiments
Fantasy Stories - Paper Possibilities
India Through Currencies

Pop-up is not Origami.

Origami is the traditional paper art of Japan and is different from pop-up art. Origami just involves the folding of paper to create static forms like a crane, dragon etc. whereas paper engineering is moving mechanics and all about folding, cutting and pasting to create structures.

Fantasy Stories - Paper Possibilities
The red fish

Published in Issue 04

The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art. The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

Sachin George

A NID graduate, Sachin George wanted to move beyond the limitations of 2D and chanced upon paper engineering. He practices his art along with conducting workshops for kids.


Featured In


The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.<br /> The issue with the best insights from some of the top space designers and advertising tips from Happy Creatives with some exclusive mix of media experiments in type and digital art.

Related Posts



Find Him Here


LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

POST TAGS: