1

Ad here

Gone are the days when Illustrators used to take the back seat in the advertising world. With things today, they’re emerging as the forerunners of some amazing and memorable communication that is being recognized. No doubt, clients, like OLX and Docomo, are exploring this valuable asset with Nithin Rao Kumblekar.

advertising
Namaste India Milk, Agency: ADK Fortune Communications Pvt. Ltd.
advertising
Urbanrise, Agency: One MG, Chennai
advertising
advertising

Contacting an illustrator for a TVC shoot might not be something we hear of everyday, but when OLX got in touch with Nithin Rao, it was a wise decision. The client wanted a campaign that would carry forward in print as well, and thus, saving time and cost, decided to get the shoot illustrated. Simple to look at, but the task was a challenging one for the artist. The OLX team had asked him to create every object separately in the layout so that they could pick each one later, according to their needs. Thus, the illustration required Nithin to create every object completely even if it was overlapped by the objects.

Wall graphic for Sulekha.com
Wall graphic for Sulekha.com

Wall graphic for Sulekha.com
advertising

When Docomo demanded an illustration route for its exciting print campaign ‘The bedtime stories’, Nithin knew it would be storytelling through single visuals. Without over complicating the visual, he worked carefully with shadow and light to establish humor and wit using relatable scenarios. To give the story a setting, subtle placement of props were used, like the placement of a kid’s drawing book, school bag and water bottle with a fish on it.

advertising
Client: Killer dryShampoo, Agency: Makani
advertising
Client: Killer dryShampoo, Agency: Makani
advertising
Client: Killer dryShampoo, Agency: Makani
advertising

Published in Issue 24

Gone are the days when Illustrations would take a back seat. Now, they are becoming more proactive and are evolving the way we communicate. This time, Creative Gaga focuses on how the advertising world is opening its doors to this exciting form of design. Featuring renowned Illustrators like Chris Beatrice, Nasheet Shadani, Vijay Kumar, Gabriel Mareno and much more, this issue promises to leave no page unturned!

 

Order Your Copy!
LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 

Every year AAAI (Advertising Agencies Association of India) invites agencies to take a part in Adfest’s contest which help spread a social message. This year’s they invited the ideas on ‘To End Food Wastage’. The creative team from FCB Interface tailored the theme and gave a new perspective to the whole concept. Lets have a look!

Advertising

Brief:

The Advertising Agencies Association of India’s contest agenda was inviting the ideas to ‘End Food Wastage’.

Advertising

Solution:

The FCB Interface advertising agency’s creative team came up with the idea of looking inside and introspecting rather looking for solutions outside, highlighting the issues that actually need attention. They initiated with the thought of taking up issues within the industry and further narrowing it down, to their own agency!

Advertising

The final ideas was very simple and thought provoking, to make a ‘food-wastage’ poster using the food wasted by advertising people everyday.

Then waste food from all leading advertising agencies was collected by FCB interface and carted away in mini trucks to create 14 feet by 19 feet. The typography was created using the fonts of the agency. The production house McTolan Films collaborated with FCB to execute these posters. The final posters were then hanged in the air with a crane to shoot, while shooing away the crows and dogs that were hell bent on eating the posters.

Advertising

Conclusion:

This idea was just not to make the posters for an entry but also to bring behavior change on this serious issue of wasting food within our own advertising industry.

___________________________________________________________________________________

Team:

Client: Advertising Agencies Association of India (AAAI)

Advertising Agency: FCB Interface

Brand Team: Sudesh Kapoor, Chetan Salian

Group Chairman and Chief Executive Officer: Rohit Ohri

Chief Creative Officer: Robby Mathew

Chief Executive Officer: Joemon Thaliath

Senior Creative Director: Mukesh Jadhav, Ashutosh Joshi

Art Directors: Durgesh Satish Amble, Ketan Sudhir Kadam, Shireesh Bhavsar, Ashwini Raorane

Copywriters: Vignesh Iyer, Adith Mili Francis Fernandes, Imaan Surve

Account Management: Cornell Rocha, Andrea D’souza

Print Production: Hemant Randive, Aditya Dighe, Sajid Sheikh, Dilip Indule, Akash Surve

Photographer/Director: Aslam K Puriyal, Akhil, Raunak Kanade

Producer: Nizam Tolan, Dildar Tolan

Production House: McTolan Films

___________________________________________________________________________________

LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49