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Extravagance can be deceptive. Three art forms – photography, styling & illustration – are thus merged to create The Bizarreness Called Beauty by Lucky Dubz Trifonas, a visual portrait of the unfavourable side of contemporary fashion industry.

Uncovering Realities

The attempt was to break the veil that exists between the fact and fiction of fashion business. Sexualising and objectifying models are practices that are sustained casually off and through the ramp. Shaking away this indifference, these realities are openly brought to the forefront.

Saying the Truth

Bad dreams, sinful desires and strange fashion statements have been constantly represented throughout the series. Precise photography and loud hairstyles provide a conducive environment to depict these representations.

The Disillusioning

What resulted was a not-so-pretty picture of what is otherwise posed as charming. Pronouncing loudly the uncharismatic in a brave tone, this depiction is a pointed stare into the ugly traditions and practices thriving within the fashion world.

 

Connect Here

 

Fashion
Fashion

Here is a campaign of Japan Senses that mesmerises the viewer by retaining its traditional style, yet embracing a contemporary outlook. Kahori Maki’s work is breathtaking and inspiring.

Japan Senses
Japan Senses

Brief/ Challenges

Japan Senses is a project that brings Japanese products under one roof to showcase their qualities to the world. And for this, the campaign needed to have the right mix of tradition and global appeal.

The Solution

Kahori Maki collaborated with a host of talented individuals to create a story that not only demonstrated the Japanese culture in a new light to the world but the local Japanese as well.

 

The theme revolved around the traditional cherry blossom and the floral essence indigenous to Japan, with a contemporary spin that creates an immersive and surreal experience.

The larger than life-sized petals and floral form is breathtaking and mesmerising. The visual that comes together transports the viewer into an unreal alluring fantasy. The very modern take is simply an overlay on the traditional art, without robbing it off of its essence. The ‘Japan Senses’ is a beauty that leaves the viewer with goosebumps.

CURRENT ISSUE
Creative Gaga - Issue 48
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