Brief / Challenge:
Samsung required an engaging promotional video for their new Galaxy Tab. The video would need to talk about the various features of the product in an interesting and fun way to capture the young audience.
Adaar VFX, an award winning company worked with Cheil India, a renowned ad agency, and Rocketsciencelab, a film company, to create this fun promotional video for Samsung. The visual elements used are perfectly in sync as they jump up and dance to the beat of the music. The smooth movement and transition between the frames demonstrate the utter ease of the Galaxy Tab device. And through this synchronized movement the video talks about the various awesome features of the tablet.
It is laudable how in this video the device is not merely seen as another gadget, but as a lively extension of the user. The 3D objects in the backdrop create the setup of a miniature city, where the tablet is a larger than life entity that fits in to every scenario. The bright color palette of yellow, blue and green ties the video together in a playful vibe. Overall, the video is fun, zesty, with a catchy tune, that is hard to not watch it on repeat.