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Storytelling Through Different Styles of Illustration!

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Illustrator, Parvati Pillai, tells us how trying out new styles and forms of illustration are key for a designer to grow at one’s craft and expand one’s scope of work in current context.

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Spain. Tried to capture the magic and the essence of some fascinating countries
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Print for Food Mat
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Kamaladevi 115th Birthday Doodle

Various Styles Takes Conscious Effort

The art style and colour palette are very important to Parvati in storytelling, especially if designing for a particular target audience in mind. She tries to use colours and intricate patterns to incorporate various illustration styles. Like most artists, she has a natural inclination to a particular colour and illustration style. As a result of such tendencies, it takes a lot of effort to move away from it and consciously make choices to choose something new and work on something out of the box.

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Poster. Designed for Spring Demoday at Medialab, Aalto University
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Designs created for a wide range of products in the Chumbak’s Gold Collection

This challenge is what makes illustrating through various styles exciting and motivating. Also, this way ensures that one keeps coming up with new stuff from time to time without getting entangled in the same kind of work. One can only unearth their potential by discovering new forms, mediums, styles and so on in the process of trying to create fresh designs or illustrative work.

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Egg Skillet. Sunny spring recipe for 36 Days of Food
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Flying Dreams. Collaboration with Taxi Fabric was celebrating the concept of Mumbai as India’s 'City of Dreams'
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Flying Dreams. Collaboration with Taxi Fabric was celebrating the concept of Mumbai as India’s 'City of Dreams'

It is a Lot Like Science

It is all about experimentation. Parvati constantly tries to explore new subjects and experiment with new techniques. She aims to keep herself motivated and to keep practising different illustration styles in her free time. Her MacBook Pro and Wacom graphics tablet are her apparatus in this process, thereby – the two things she cannot work without. Likewise, she also enjoys working with inks and clay while she is currently exploring knitting and embroidery. This serves as a strong and healthy way to work with different mediums and see the potential that lies in them.

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Dream Machine. Collaboration with Taxi Fabric, celebrating the concept of Mumbai as India’ 'City of Dreams'
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Dream Machine. Collaboration with Taxi Fabric, celebrating the concept of Mumbai as India’ 'City of Dreams'

Parvati spends a major portion of a project’s time on ideation and iteration. She likes to take her time with the composition of the illustration and carefully choose her colour palettes. She also tries to evoke feelings of joy and bring out the intricacies of everyday life in my work. For her, illustration is a form of reflection and is inspired from life.

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Print for Coaster. Design created for Chumbak's dinning range
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A social media Illustration for Chumbak, celebrating spirit of Onam with Chumbak

For Money, Planning Ahead Always Helps

It is important to always have enough savings for emergencies, feels Parvati, as they may arise at any point of time without any indication. Likewise, she always tries to take up some projects for paying clients so that she has sufficient money to explore her creative and artistic endeavours. For some people, this may be a compromise but it is essential to her so that she may be able to sustain her creativity. Each one has their own style and approach to doing things, and whatever works for one is what one must do as the same size does not really fit all. Finally, practice and hard work are the most important things.

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Lebanon. Celebrating the different cultures found around the world
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Moving to Helsinki. Personal Illustration capturing the magic of my first autumn

One must be tenacious and maintain a positive attitude. Even if luck does not favour, persistence can take one more than just quite far; it can make all the difference. Even luck favours those who are persistent in their journey and don’t back down in spite of any odds they might face along the way.

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Finland. Celebrating the different cultures found around the world
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Print for Food Mat. Design created for Chumbak's dinning range
Issue-42-Cover

Published in Issue 42

Every designer wish to be independent and willing to jump into the word of freelance but most of them unaware of the fundamental challenges of the initial phase. So, we dedicated this issue to freelancers and interviewed some established and talented designers to dig deep for the expert advice. Kevin Roodhorst an experienced freelancer from Amsterdam, has recently shifted to be a full-timer with an Agency says “Freelancing is not all roses!” and shared the best way to survive as a freelancer. So, whether you are a freelancer or planning to be one, this issue is a must-read. Go ahead and order your copy here or subscribe to not miss any future issues!

 

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