A purely design based service, LOCOPOPO Studio attach contemporary graphics to their clients need for branding that is simple, bold and fresh!
Mumbai based, LOCOPOCO Studio believes in discussing the execution idea first rather than too much referencing. Founded by Lokesh Karekar the studio focuses on identity design to creating images, Illustrations for brands, books, magazines and products. Their large list of happy clients include Lakme Absolute Salon, Taj Vivanta, Economic Times and Asian Paints to name a few.
Branding is to give a unique, fresh look and feel to the brand without losing its essence or the core idea. While the other side of the coin; re-branding comes with its own set of challenges. Changing the existing perception, which the brand has created over a period of time, is a challenging task: good design has the power to bring that change.
The brochure design for St. Amand (By Lodha Group), a luxury service brand by Lodha Group for select residences of the Lodha Group portfolio; the aim being unique and stylised imagery showcasing the services provided by the brand keeping the Lodha group luxury theme in the background.
A consistent framed series of illustrations that can be identified for its uniqueness and overall balance of elements; solid gold and blue highlight the intricate beige line work that showcase the services provided by St. Amand by Lodha Group.