After a diploma in Commercial Art, Bachelor of IT and a diploma in special effects at MAYA, he has been using his knowledge to improve advertising in India. Working for brands and projects likeLifeboy Roti, Kingfisher Beer, Royal Enfield, Starbucks, CCD, Horlicks, Bru Coffee, East Bengal Football Club etc. have made him part designer and part artist, helping him found the Aariba Design Pvt. Ltd in 2014. He has won many prestagious award for his work including ‘Cannes 2013’ for the Lifeboy Roti Campaign.