Rebranding: Marking the New Journey of Aditya Birla Group

Rebranding: Marking the New Journey of Aditya Birla Group

Ranked among the top four Indian Design agencies by The Economic Times, VGC has designed the third and even more dynamic avatar of the Aditya Birla Group logo.

A new journey of the Aditya Birla Group (ABG) was marked by revamping the company branding. VGC lead and anchored this transformation across print and digital media. Keeping the original concept of the logo; a centrally placed sun radiating criss-cross beams as a symbol of hope, timeless values and boundless optimism of ABG. A partnership of 20 years between VGC & ABG has resulted in 3 logo developments for the company, each modernised to fit the legacy ABG.

VGC - Aditya Birla Group - Logo Evolution
VGC - Aditya Birla Group - Logo Evolution

The third avatar of the ABG logo is derived from the original logo itself (designed by VGC earlier), the brand language is a vibrant; instant connect to the look and feel of the logo mark and the values that it stands for. A small variation in the colour palette lifts the entire logo, showcasing the youthfulness of the company while staying rooted in their heritage expressing its richness and diversity.

VGC - Aditya Birla Group - Colours
VGC - Aditya Birla Group - Colours

The bright colorful sun at the base forms its solid foundation in a bolder and more forceful global version. The crisscrossing sunbeams connote the vibrant internal and external movement of energy; like a prism it refracts the multi-dimensional aspects of the Aditya Birla Group.

VGC - Aditya Birla Group - Brand Architecture
VGC - Aditya Birla Group - Brand Architecture
VGC - Aditya Birla Group - Annual Report
VGC - Aditya Birla Group - Annual Report
VGC - Aditya Birla Group - Stationery
VGC - Aditya Birla Group - Stationery
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - CD
VGC - Aditya Birla Group - CD
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - Book
VGC - Aditya Birla Group - Book
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - Collateral
VGC - Aditya Birla Group - Digital
VGC - Aditya Birla Group - Digital
logo
Creative Gaga
www.creativegaga.com