People Buy Stories and Experiences!
Joy of All Things Sweet
Client
Dhampur Sugar Mills Ltd.
Services
Rebranding | Positioning | Packaging
There’s a large part of the world that’s full of negativity and hatred. Let’s stop, take a moment and breathe. Try to be a little more compassionate. Just like a little sugar can change one’s mood, so can a few sweet words from the heart, add a little more sweetness to your life.
Established in 1933, Dhampur Sugar Mills is one of India’s oldest and largest sugar manufacturer. Its brand ‘Dhampure’ is the country’s first retail brand of packaged, sulphurless sugar.
With an evolving retail environment and multiple players in the FMCG industry, the challenge was to infuse a new personality to the brand while ensuring to communicate the brand's attributes of purity and joy.
Being a household name in every kitchen, it was also important to leverage Dhampure’s current market leader in the sugar segment by retaining the element of orange, a colour etched in Dhampure’s patronage.
The refreshed identity evolves from the old. A modernised Dhampure crest aspires to establish higher visibility across the range of products and competitors. The logomark, with its tall and slant-cut letterforms, is inspired by the very distinctive shape of sugarcane. Sugar has the power to bring excitement to life. The very idea of Dadi-Nani making ‘kheer’ sparks joy, even before one can taste it. The new packaging is a celebration of the joy that comes with all things sweet.
The illustrated patterns with traditional flourishes derived for each product based on the kind of sugar and its usage.
Affordable and Organised Overhaul
Client:
GoMechanic
Services:
Design Strategy | Positioning | Branding | Design Language
GoMechanic is a multi-brand, multi-speciality, tech-enabled network of car care service centres. It bridges the gap between authorised but expensive service centres and the cheap but unorganised local workshops.
Along with catering to private car owners, GoMechanic also provides its service to fleet car networks like Uber, Ola, Meru etc. Partnerships with insurance agencies ensure that the entire car servicing experience remains smooth and hassle-free.
The task was to establish GoMechanic as a friendly energetic and smart choice for all car servicing needs.
The logo form has been created by borrowing from the universal symbol of mechanics - the wrench. And by using negative space, marrying it with the headlights of a car.
A set of brand service icons were created using the GoMechanic Smart Car as an extension of the brand design language.
The Loft is one majestic building that towers over the vibrant financial district of Hyderabad. Designed to form an iconic residential high-rise in the heart of the city. The views and sunlight orientations are spectacular, no matter which side you’re on, or which apartment you book for that matter.
The Loft’s Jenga-like structure is also an ingenious architectural device that creates a multi-volume experience throughout. Shooting vertical fins and inner glass capsule elevators gives one a breath-taking view of the city, as one travels upward.
NH1 Design was commissioned to develop a brochure and identity that would enable prospective buyers to experience a taste of life in one of their luxurious residential projects.
The Logotype cleverly hints the unique stacking’ structure of the facade, by stacking L&O together.
The Brochure was designed to be perceived as a photo album, a visual representation of memories the future residents will live. The vertical orientation of the brochure also symbolises the high-rise structure of Myscape Loft
Living the Majestic Sanctuary
Client:
MYSCAPE
Services:
Naming | Branding | Editorial Design
The Loft is one majestic building that towers over the vibrant financial district of Hyderabad. Designed to form an iconic residential high-rise in the heart of the city. The views and sunlight orientations are spectacular, no matter which side you’re on, or which apartment you book for that matter.
The Loft’s Jenga-like structure is also an ingenious architectural device that creates a multi-volume experience throughout. Shooting vertical fins and inner glass capsule elevators gives one a breath-taking view of the city, as one travels upward.
NH1 Design was commissioned to develop a brochure and identity that would enable prospective buyers to experience a taste of life in one of their luxurious residential projects.
The Logotype cleverly hints the unique stacking’ structure of the facade, by stacking L&O together.
The Brochure was designed to be perceived as a photo album, a visual representation of memories the future residents will live. The vertical orientation of the brochure also symbolises the high-rise structure of Myscape Loft