Nearly every brand campaign is incomplete without a digital strategy nowadays. But have brands really been able to tap the true potential of this medium? Is it the other way around, where the audience now have a upper hand and decide the fate of a brand? Digital professionals come together to discuss on this popular debate and offer great insights on the topic.
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It’s always a wonderful experience visiting the past and getting lost in the memories of the old days reliving the entire journey again and realizing how far we’ve come. Thank you for being part of the journey so far and we believe we’ll stay together, maybe forever.
Well, due to some technical issues and bad luck, some of the archive issues could not be converted into digital format. Hence, we’re sharing a PDF of the article with you entrusting that you’ll not be sharing it further.
Meanwhile, we’re trying our best to digitize the remaining archives and give you a consistently smooth reading experience.