Components of Design tell a Brand’s Story!
Different components of visual design (logo mark, colours, typography, layout style, illustration style, icon style) all work together to define a brand’s assets. They have to be used in a consistently fresh way to be integrated in a consumer’s memory structure. In order to narrate the brand story well, it is equally important to define the tone of voice, messaging, DNA and rituals of the organisation. Consider all the above design components as chapters that help progress a brand’s story.