How Client's Demands and Requirements are Changing?
Client's Demands, Have you witnessed any changes in the projects you receive now than from the projects from pre-pandemic days?
Priyanka. Yes, we most definitely have. The projects we have been approached for in the past few months have been far more focused and defined in terms of business objectives and timelines. Also, they seem to be largely based on immediate and visible client's demands, which is in stark contrast to how things were earlier. Where people were willing to take more risks, today there is a lower scope for indulgence.
Another interesting new development includes work coming our way from large scale public sector companies that speak to the wider demographic, demonstrating a surprising yet encouraging the savvy understanding for strategic branding and appreciation for good design.