Lead UX Designer of Lollypop, Anandhi Hariharan, shares the ongoing transitions in the UX world, and the resulting changes in their applications that come alongside.
User Experience (UX) and User Interface (UI) design, in India, is still in its nascent stage. However, 2016 was a year of change and saw increased awareness, adaptability and inquisitiveness in the market for digital design. Let’s understand some of them here:
2016 was the age of applications with websites taking a back seat. As we moved ahead we saw lot many clients demanding designs for both the platforms (Android and iOS) as compared to 2015 where the focus was only on Android. This is also an indicator of a shift in the buying patterns of the Indian consumers.