The Raging Phenomenon

Today, motion graphics is the raging phenomenon. From branding to creating visual identity for channels and advertising, there are innumerable opportunities for designers. Vidya Sharma, Co-director & Founder of Rocketscience Lab shares her views on the current scenario in the market for designers in the field and the scope for the same
Vidya Sharma
Vidya SharmaFounder of RocketScience

The motion graphics industry in India was stagnant for a long time with the usage of unimaginative and clichéd plug-ins. However, the new age illustrators and graphic designers are pushing boundaries with original creations and paving a path of their own through various social media platforms today.

Originality the Key

The basic principle of motion graphics begins with a good sense of design. Consequently, it is the software skill sets that allow the designers to experiment and give motion to their creations. When the illustrators combine these skill sets to push their creations in moving mediums, revolutionary work is created with the output having extra finesse.

In Indian scenario, exceptional work is being witnessed in the channel packaging on televisions. With motion graphics playing a major role in re-branding and creating visual identity, sports channels and movies are taking full advantage of the various design possibilities to create an engaging narrative and communicate with the audience. Most brands have their own applications for direct client interactions and most of them are animated providing more scope for experimentation.

Scope in this Demanding Environment

With the growth of innovation and technology, motion graphics is the raging phenomenon to branding today. The increasing competition to create visibility in the business has created opportunities in abundance for the designers. Since the start-ups in India is booming like nowhere else in the world, brands are on a constant look-out for talented, young designers with distinctive design credibility to visually interpret their brands. Maintaining an individual style to create a unique narrative that binds the requirements of the project is the key here.

Social networking is an excellent pedestal to garner visibility and work for the designers. By projecting their skill sets and abilities on a public platform, they are able to receive international projects as well. Hence, projecting unique sensibilities in creativity on social platforms are a must to procure more projects.

The Evergreen Organic Motion Graphics

The organic motion graphics is the ‘in’ thing these days and will be forever due to its distinguishing characteristic. The role of Claymation character designers, animators and set designers are still very big in commercials and films. It is always interesting to see the innumerable outcomes of the modern renditions that churn out from traditional mediums. A picture is worth a thousand words, they say. But, what if the same picture is in motion?

The only limit is the imagination for designers to evolve their style and tap into their talent to create endless possibilities and revolutionise the industry.

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