Lisa Rath
Lisa Rath

The Making of a Communication Designer

Visual Communications specialist, Lisa Rath tells us what are the key qualities she looks for when hiring a young communication designer.

In a young designer, hunger for knowledge and performance are vital. An understanding of why they have chosen design discipline, and why they wish to pursue it as a career option, is a rather important factor in gauging a candidate's potential. It provides an overview of their perspective, and approach, thus offering an insight into their temperament at a broader level.

In the current academic scenario, design education is often an option for school leaving students without superlative academic performance. Therefore, it's important to know how much they are genuinely invested in design as a study and vocation. The willingness to absorb and learn is often an offshoot of their hunger and drive.


In the current academic scenario, design education is often an option for school leaving students without superlative academic performance. Therefore, it's important to know how much they are genuinely invested in design as a study and vocation. The willingness to absorb and learn is often an offshoot of their hunger and drive.


Next, in line are drawing skills. Though computers are used for every design discipline today, the basic ability to express an idea via drawing is paramount. Skilled, communicative and disciplined use of sketching always leads to good, well thought out design solutions. The better we draw our ideas, the better we communicate with clients.

Want to read the full story?

We’re glad you’re enjoying this story. Subscribe to any of our plans to continue reading the story.

Already have an account? Sign In
Creative Gaga
www.creativegaga.com