Preeti Vyas
Opinion
How to Pitch for Clients or Retain the Existing one?
Acclaimed Chairwoman and Founder at leading design and communication consultancy, VGC, Preeti Vyas deploys her experience and knowledge gained through the years to share with us the nature of competing in the design circuit, and the factors that influence winning and losing a pitch.
There are, essentially, three types of competitive scenarios:
1. Already existing clients, with the potential to give more business.
2. Potential clients who approach us.
3. Approaching and addressing businesses out there.
The task is, hence, multifarious. It ranges from the micro to the macro, and all are symbiotically connected. Having said that, at the core of it is to understand your own DNA and staying true to it. The passion for business must first start with the passion for one's work. This is important because it will reflect in the body of your work. And, when all the marketing dust settles, that will always remain as the moment of truth and become your brand aura.
