An effective brand identity of a channel is one which can convey the intent successfully to its consumers. However, a channel identity has various parameters that are crucial and challenging to ensure a brand’s success. Pointing out the relevance of these key aspects, here’s a list of challenges that designers must address when rebranding a channel by creating an effective visual identity.
One of the foremost challenges is to have a straight-forward communicating presence. This presence should create an identity system that conveys the intent of the channel effectively. Therefore, it is all about bringing brand new ideas on the table to help the venture evolve to the future despite its limitations.