Vineeth T P

Channel Refresh

With innumerable content providers and broadcasters present in today’s age, brand identity plays a crucial role to be visible amidst the competitors to form a connection with the audience. T.P Vineeth, Co-founder & Director of Adaar VFX Pvt. Ltd. lists seven challenges in creating a visual identity for a channel and their importance.

An effective brand identity of a channel is one which can convey the intent successfully to its consumers. However, a channel identity has various parameters that are crucial and challenging to ensure a brand’s success. Pointing out the relevance of these key aspects, here’s a list of challenges that designers must address when rebranding a channel by creating an effective visual identity.

#1. Communication

One of the foremost challenges is to have a straight-forward communicating presence. This presence should create an identity system that conveys the intent of the channel effectively. Therefore, it is all about bringing brand new ideas on the table to help the venture evolve to the future despite its limitations.

Issue 40

Vantage View

T. P. Vineeth