An effective brand identity of a channel is one which can convey the intent successfully to its consumers. However, a channel identity has various parameters that are crucial and challenging to ensure a brand’s success. Pointing out the relevance of these key aspects, here’s a list of challenges that designers must address when rebranding a channel by creating an effective visual identity.
One of the foremost challenges is to have a straight-forward communicating presence. This presence should create an identity system that conveys the intent of the channel effectively. Therefore, it is all about bringing brand new ideas on the table to help the venture evolve to the future despite its limitations.
As a prominent part of brand identity, this visible sign is more intrinsically linked to a brand that helps the narrative structure.
The challenge to succeed in today’s rapidly fast growing world is to stay ahead in the competition. The tactics should be focused on dealing with the competitors, strategise with innovation and latest trends.
With viewer satisfaction as the motive, engagement plays a pivotal role. The challenge is then to map their viewing habits and attitudes using different tools and designing programs based to engage them with their favourite shows.
Branding and innovation always go handin- hand. In this ever-changing landscape, making a niche place with every competitor vying for the same spot is an uphill task. The brand identity needs to be consistent across all demographic groups while simultaneously being relevant, credible and entertaining.
Creating a unique format and being known for a signature tune/ logo plays a major role in a brand’s success. Thus, having a clear presence with a strong communication strategy is essential.
Is the single greatest challenge. It’s about executing actionable insight to empower your client’s vision to open the business to a new paradigm. It is a daunting task to maintain a balance and win in the marketplace
