Taking from his experience, and from the context of current times, he provides an overall glance at the rise and growth of animation in India. Chief Executive Officer of Toonz Media Group, P. Jayakumar, sheds light on the high hopes he has for Indian animation in the years to come.
These are good times for Indian animation, in both, India and abroad. With the diminishing global and western kids population, Asia, and particularly India, becomes the largest ‘kids market’ in the world, and holds immense potential for the future.
The traditional Indian kid’s broadcasters are venturing out of their comfort zone and experimenting with new genres. With the fierce competition, they are trying new programming strategies. 2017 will also see more TV and digital broadcasters in India. To match the competition, they are collaborating with top creative/production studios in India to produce new and exciting content.