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Nivea Launches Four Varied Designs for 2021 Winter Festive Season

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A move signifying the four major festive celebrations observed through winter months in India by Nivea Creme.

For this year’s winter festivities, Nivea has just announced a new limited edition packaging featuring its classic blue moisturiser tins. Diwali, Christmas, New Year, and Makar Sankranti, the four main festivals celebrated through the winter months in India, have been symbolised on these packs using four separate designs for the respective festivals.
The strategy is primarily being played out to revive the classic blue tin which Nivea is signified with. An initiative that banks on India’s winter festivities to woe the Indian audience.
Ajay Simha, the marketing director of Nivea India, recently unveiled this piece of news through Linkedin. This new packaging, a ‘special limited edition winter festival pack,’ is meant to bring about feelings of nostalgia through its four different designs, he stated through his Twitter handle.
As a matter of fact, Nivea has made a similar move to this in the UK and Japan as well, by means of their Christmas editions.
Commenting on this newly reformed design and packaging, Ashwini Deshpande, co-founder of Elephant Design, said, “The colours and festivity certainly add life to the usual blue. But this is not the first time a brand would do something like this as part of ‘Moment Marketing’ initiatives. Diwali, Chinese New Year, Christmas and many festivals around the world have seen brands like Coca Cola, Lindt, L’Oreal, etc. come up with special collections.”
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