Thums Up Latest Campaign for the 75th Indian Independence Day!

Thums Up Latest Campaign for the 75th Indian Independence Day!

Creativity meets patriotism

Thums Up celebrates 75 years of independence by launching a campaign titled “Har Haath Toofan”, paying homage to the Braveheart who contributed to India’s independence. They aim to evoke patriotism and instil pride in their nation’s past for the audience.

The Coca-Cola Company collaborated with Studio Eeksauras and advertising company Ogilvy conceptualising Thums Up’s latest campaign featuring stories of athletes like Sourav Ganguly, former Indian national cricket team captain and current president of BCCI; Avani Lekhara, the first Indian woman to win a gold medal at the Paralympics, firing her way to the top, despite losing her legs in an accident when she was 11. and Nikhat Zareen, Indian boxer and IBA Women’s World Boxing 2022 gold medalist among others.

Suresh Eriyat, founder of Studio Eeksaurus said, “The ‘Har Haath Toofaan’ tagline held true for the manner in which the film was completed as well, where all the able hands in our studio drew, sketched and coloured to meet the Toofani deadline of 2 weeks.”

The campaign will endorse a multidimensional marketing approach, using various touch points including television, digital, print and unique OOH, in the run-up to Independence Day. Under this, the brand will also unveil six short films, already being promoted on social media portraying the obstacle-filled path India has crossed to become an Independent Republic.

Ritu Sharda, chief creative officer, Ogilvy India-North adds, “For the last 75 years, whenever the naysayers have doubted India’s potential, the hands of the nation have come forward and done a #PalatDe, turned them upside down. On this occasion at 75 yrs of Independence, we’re proud to transform this hand to the many hands that are Toofani. And it comes together beautifully in our campaign #HarHaathToofan.”

Agency Credentials

  • Creative Team
    Sukesh Nayak – Chief creative officer – Ogilvy India
    Ritu Sharda – CCO - Ogilvy India (North)
    Shailender Mahajan – Group creative director
    Kingshuk Dey – Group Creative Director
    Rishi Pande – Creative Director
    Shivi Bhatt – Creative Controller
    Vishal Yadav – Associate Creative Director

  • Account Management
    Prakash Nair – President and Head of office, Ogilvy Gurugram
    Priyanka Wallia – Vice President
    Sukrit Garg – Client Services Director
    Kritika Vasan – Account Director
    Ritik Ranjan – Senior Account Executive

  • Planning
    Rohitash Srivastava – Head of Strategic Planning-Ogilvy India (North)
    Pritish Mukherjee – Senior Planning Director
    Abhishek Patnik – Planning Directory

  • Production
    Production House: Studio Eeksaurus
    Director: Suresh Eriyat
    Executive Producer: Nilima Suresh Eriyat
    Associate Producer: Hashim Bachooali
    Music Director: Sameerudin
    Sound Design: Resul Pookkutty, Vijay Kumar
    Sound Mixing: Sarath Mohan

    Voice Talent: Ravi Kishan (Hindi)
    Project Lead: Rajib Mandal
    Storyboard: Rajib Mandal, Nijin Nazeem, Aditi Krishnadas, Oorjit BS, Kratika Sunkar.
    Visual Style: Nijin Nazeem, Rebecca Rechana Paul
    Layout and Colouring: Rebecca Rechana Paul, Ameen Ali, Nijin Nazeem, Oorjit BS, Kratika Sunkar.
    Compositor: Anant Dixit, Prabhjot Sandhu
    Editor: Arkish Aftab, Shania Brinda Symons, Aman Gupta.

    Post Producer: Hashim Bachooali
    Sound Studio: Riversound Studio
    Sound Engineer: Ravi Khatri
    Post Supervisor: Sonu Kumar Singh, Jeevan Gaikwad
    IT support: Satish Gautam

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