The New NY logo is Startling, to say the least!

The New NY logo is Startling, to say the least!

In the concurring saga of redesign fails and disappointing logos, we have New York. Judging by the reception of the classic "I Heart NY" lovers, all we have to say for now is Yikes! If only we could turn back the time and let the deciding bench know our heartfelt opinion!

Who sanctioned this? No offence, but the twitter comment section was lit up with a similar reaction after the unveiling of new logo design of New York's official state slogan.

Dezeen - We Heart NYC
Dezeen - We Heart NYC

A classic masterpiece created by Milton Glaser in the back of a taxi on a scrap of paper in 1976 resounded with the people around the world who have been to the state. Though created for tourism campaign, I Heart NY in red crayons was the love letter to New York City and its unique personality.

Creative Review - I Heart NY
Creative Review - I Heart NY

Having been an emotional catalyst and nostalgic brew to millions across the globe over the years, the pressing question of "did it need makeover?" is answered in not so lovely manner by the Internet sleuths (or, the twitter excellency).

Milton Glaser - I Heart NY
Milton Glaser - I Heart NY

The new 'We heart NYC' campaign is a rendition of the original slogan given a subtle makeover post-pandemic. Designed by graphic designer, Graham Clifford, the text reads 'We NYC' with an ideogrammatic heart icon adjacent to it.

Independent - We Heart NYC Campaign
Independent - We Heart NYC Campaign

The original slogan was in American Typewriter font, which now has been replaced by Sans Serif typeface font.

One does not necessarily have to put on the critique glasses to justify the online fury ensued by this revelation. Comments like "Glaser kerning in his grave" speak volumes about the rebranding salvages gone savage.

Creative Bloq - We Heart NYC
Creative Bloq - We Heart NYC

We have witnessed a similar outcry after the Nokia Rebranding. Nevertheless, as The Bowery Boys History Podcast said, "Don't mess with Perfection.", its only fair for the design panels to reconsider a makeover of such timeless pieces.

Independent - We Heart NYC
Independent - We Heart NYC
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