Startek Unveils New Brand Identity Focused on Customer Experience Excellence!
Startek, a leading global customer experience solutions provider, has unveiled its new visual identity as part of the company’s mission to deliver customer experience excellence through digital-first solutions. The new visual identity fully integrates Aegis into the Startek brand, providing a single, unified identity across the globe.
Bharat Rao, the Global CEO of Startek, expressed his excitement about this new chapter in the Startek story, which is built around a strong set of values that inspire and drive the company. He stated that the new visual identity reflects Startek’s mission, vision, and values and embodies their commitment to innovation and CX excellence. The launch of this new visual identity completes the merger of Aegis into the Startek brand.
Since the merger of the Startek and Aegis brands in 2018, Startek has strengthened its position as a global player in the CX space. In 2022, the company was recognized as one of an elite group of providers with the capabilities necessary to effectively support global CX delivery.
The new Startek visual identity and vision statement reflects the company's focus on bringing brands closer to their customers through personalized experiences. It showcases the Startek commitment to combining people, technology, and data to deliver customer experience excellence for leading brands.
Rebecca Gautrey, the Chief Marketing Officer of Startek, expressed her excitement about the new look and feel of the company’s visual identity. She stated that the company has evolved significantly since its inception almost 40 years ago, and the new visual identity better represents the company they have become and the solutions they offer. Gautrey emphasized that Startek is a global, digital-first CX solutions provider, and the new visual identity reflects the company's mission to deliver customer experience excellence by combining people, the latest technology, and data-driven insights.
The new Startek visual identity is a significant step in the company's evolution as a global CX solutions provider. The company believes that coming together to create value for its clients, opportunities for its people, and profitable growth for its shareholders will allow the company to go further and do more. The power of positive experiences and the role of stakeholders in the brand’s long-term success is brought to life in the new Startek logo through the pink Stakeholder Bar.
The new Startek brand identity and vision statement will be showcased across its digital and physical channels, including its website, social media, and marketing collateral. With this new visual identity, Startek aims to continue to deliver memorable and personalized experiences for customers through its associates' expertise and the latest technology and data-driven insights.