In the ever-evolving world of design, 2023 has seen its fair share of major logo revamps, and LG has now joined the party with a new logo that's causing quite the stir. At first glance, the new design appears strikingly similar to its predecessor, with just a flat and brighter aesthetic. But it's the animated iteration that breathes new life into the brand's identity, morphing it into a playful and winking emoji-like face that's sure to capture the attention of a younger demographic. However, as is the norm in this day and age, the online community has been quick to unleash some biting critiques.
LG has given its iconic 'face' a makeover with a new flatter version in its logo. The shadow around the symbol and gradient on the background have been let go, while the circle surround has vanished, leaving the logo to stand out on a smooth and flat background. And that's not all - the brand has added a splash of vibrancy with a new colour, 'LG Active Red'. But fear not, the brand's signature 'Life's Good' slogan is still intact and will make its mark on a range of branding and product packaging, sporting a fresh new typeface.
LG is ready to make heads turn with their new logo, which they claim to be "dynamic and youthful", thanks to its expressive animated features. The logo is no longer just a static image, as it now nods, smiles, and even winks at you. The brand's CEO, William Cho, emphasizes the importance of having a strong and consistent brand strategy to convey their value proposition and unique identity. He mentions that this approach harmoniously blends innovation with warmth, enabling LG to communicate its message more effectively.
The new LG logo may have stirred up a bit of controversy online, with differing opinions about the redesign. While some have given the thumbs up, applauding the fresh and modern approach, others are not as enthusiastic. Critics have likened the new look to the iconic video game character, Pac-Man, or an emoji, or even an app icon. To make matters worse, some have raised concerns that it bears an uncanny resemblance to the logo of the Chinese electronics giant, Oneplus, with its similar shade of red. And then there are those who can't seem to spot any difference at all! A logo is never just a logo.
The Twitterverse is buzzing with mixed reactions to LG's revamped logo. While some have expressed their disappointment, labelling it "lifeless" and "forgettable," others have applauded the brand's decision to switch to a more contemporary and visually appealing look. As one Twitter user pointed out, the shift from skeuomorphic and neumorphic designs to flat ones is becoming more common across various industries, including the automobile sector.
The old logo may have served its purpose, but it had lost its charm and was in dire need of an upgrade. The new version, with its vibrant colour and animated elements, is hard to miss and could be just what the brand needs to attract younger customers. If the goal is to appeal to younger audiences, then it appears LG is heading in the right direction.
