Landor & Fitch won the South Asia Brand Design Agency Award 2022!

With the 29th Agency of The Year Awards, 2022 has taken the lead to celebrate the top creative agencies of the Asia-Pacific region, once again.

Kickstarted in 1993, AOY Awards is the Oscars for the best performers of the Creative Design and Advertisement category.

Moderated by Campaign Asia-Pacific, this award event recognises outstanding ideas and creative execution in the field of Business and Brand Communications.

India, being a part of the South-Asian region, witnessed a remarkable trail of winners.

While Ogilvy bagged the title for South Asia Creative Agency of the Year Award, Landor & Fitch India won the silver South Asia Brand Design Agency of the Year Award.

Lulu Raghavan, Managing Director of Landor & Fitch India, shared this proud moment on her social media platform. Starting in 2008 in Mumbai, Landor & Fitch does not need any introduction. Being one of the largest Brand Design and Strategy groups, Landor & Fitch truly acclaimed this victory.

We are in the golden era of Branding and Advertisements, with a dramatic elevation in creative humour and unapologetic flair.

Following the words of Raghavan, creating a brand identity and personifying the brand content is a mainstream job and so is Landor & Fitch which has etched its name almost synonymous with Brand Design and PR.

Branding is a form of marketing architecture that has garnered millions of learners and freelancers over years, especially since the pandemic.

In a recent interview with Branding In Asia, Raghavan shared her thoughts on brand engagement and tactics in digital and physical space, "It’s no longer a promise that is made through communication but it’s a promise that has to be delivered across the entire experience of the brand.”

She also gave insights into the rise of Instagram Influencers and Micro-influencers, who have made it an easier task for fresh launching brands to promote their products and connect with their target audiences.
This drastic transition in the terminology and practise of Brand Strategy is an integral part of South-Asian consumer markets, largely in India.

The changing composure of the Indian Market is well managed by Landor. This branding group has understandably drawn its own creative "Phygital" space to bring the Indian customers its true consumer experience at effective value notions.

Among South Asian countries, Landor & Fitch India has commendably taken the lead to reconstruct the concept of the Brand which has earned it a whopping 10+ titles at Transform Awards Asia 2022 in categories like Best Brand Experience, Beat Creative Strategy, Best Brand Development Project, etc.