ISB Collaborates with Landor to Reimagine Its Brand for the Next Generation!

The Indian School of Business (ISB) has unveiled a refreshed brand identity, signalling its commitment to shaping future-ready leaders for an evolving world. Designed in collaboration with global branding powerhouse Landor, the new identity reflects ISB’s pioneering spirit and dedication to progress, innovation, and global impact.

The refreshed logo retains ISB’s legacy elements but is reimagined with clean sans-serif typography and directional reorientation—symbolising progress and empowerment. Vibrant and sophisticated, the design reflects ISB’s forward-thinking ethos, inspiring a generation of leaders.

Dean Madan Pillutla emphasized, “Our new brand embodies ISB’s relentless pursuit of excellence. With a revised curriculum and new initiatives like the program for young leaders, the brand identity represents our belief that the future belongs to creators.”