Have You Seen It? DorPlay Gets a Fresh Brand Identity

Elephant Design has unveiled a dynamic brand identity for DorPlay, a startup poised to revolutionize home entertainment by transforming traditional televisions into smart, content-rich hubs. DorPlay's mission is to make advanced viewing experiences accessible and affordable, especially for households without smart TVs.

A Name That Connects

The name "DorPlay" is a fusion of "Dor," the Hindi word for "thread," symbolizing the connection and bond that families and friends share through entertainment. This nomenclature reflects the brand's vision of weaving together diverse content to create shared experiences.

Visual Identity: Bold and Versatile

The visual identity features bold, interconnected lettering, representing the seamless integration of technology and entertainment. The youthful color palette adds vibrancy, making the brand appealing to a broad audience. This design is versatile and scalable, allowing for future expansions and applications as DorPlay grows.

Empowering the Entertainment Landscape

DorPlay aims to democratize access to smart entertainment solutions, bridging the gap for non-smart TV households. By offering an affordable and easy-to-install device, DorPlay enables users to access a vast array of content, enhancing their viewing experience without the need for expensive equipment.