Did Star Trek Inspire the New Asus Logo?

Did Star Trek Inspire the New Asus Logo?

Tawainese computer hardware company, Asus launches two new Zenbooks accompanying a new logo.
Image credit: Asus

The new Zenbooks launched just this week are direct competitors of Macbook Air, featuring OLED displays and ultra-light and portable designs. The AMD Zenbook 13 S joins Asus’ growing lineup of 13-inch OLED laptops, and the Zenbook Pro 15 Flip OLED is a convertible laptop that is powered by the 12th-Gen Core processors and an Arc GPU.

Image credit: Asus/Future owns
Old (left) vs new (right)

Instead of the word ‘Asus’ on the lids of other laptops, these two additions will have a new arrow-shaped logo. This is certainly an upgrade from the company’s previous boring old wordmark.

Netizens reacted to this major change to the company’s look by pointing out that the new logo looks rather like the Starfleet Insignia from Star Trek.

Image credit: TrekCore
The Starfleet insignia

Adding to that, it seems the new Asus monogram logo isn’t entirely new, it had appeared on the company’s Behance page and at the Computex Taipei International Computer Show in 2019 celebrating the company’s 30th Anniversary with in addition to many new products. But this is the first time we’ve seen it on any of Asus’s cheaper consumer devices.

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