Cohere’s AI Identity with a Biological Twist!
Pentagram is well-known for creating appealing designs, and the Hudson-Powell brothers have utilized their talents to develop a new identity for Cohere, a language AI platform aimed at providing accessible AI services for business owners.
Cohere's platform can generate written content, classify information, and summarize any piece of text, which is delivered through a user-friendly interface that caters to developers and businesses worldwide. This goes beyond mere experimentation with AI or creating amusing AI images; it is a tool that helps businesses save time.
When crafting Cohere's identity, the Pentagram partners embarked on their creative journey with the notion of NLP - natural language processing - in mind. However, they were determined to veer away from the hackneyed AI themes that often involve futuristic motifs. Instead, they drew inspiration from the world of biology, where cells split into a myriad of shapes and plains, and harnessed this visual language to develop Cohere's unique identity.
According to a press release, the brothers expressed that they regarded the shapes and plains as a bubbling neural network that could be reshaped and extended in various ways, similar to the versatility of NLP. With this idea in mind, they delved into the countless possibilities of this network.
The cells transformed into intricately crafted, three-dimensional balloons, while the voronoi plains evolved into textured pebble-like structures. Furthermore, their custom-designed typeface offered endless possibilities as each letterform could be divided at any given point, leading to vast customizability.
Cohere's new typeface includes headline, outline, text and mono versionos. The headline variant, in particular, boasts Voronoi cell incisions that disperse throughout the characters as you type, producing a unique and dynamic appearance. Furthermore, the typeface's variable version provides the user with granular control over the weight, number, and placement of the cuts, allowing for unparalleled customization.
The outcome is a highly flexible, forward-thinking brand that mirrors the limitless potential of AI, while maintaining a mature and business-oriented feel. This approach sets Cohere apart from frivolous internet jokes, and firmly establishes the platform as a tool for serious enterprises. This strategy not only aligns the brand with a positive image but also presents AI as an asset to be embraced, rather than feared.