Canva’s Affinity Just Got a Creative Glow-Up!

If you’re in the design world, you’ve likely caught wind of the buzz around Affinity’s full-blown rebrand and for good reason. The professional creative software suite, now under the umbrella of Canva, has relaunched with a new identity that manages to feel both connected to its parent and fiercely independent.

What’s Changed

• The logo now centres on a lowercase serif “a” symbol that balances wonky curves for illustrators and sharp angles for graphic designers—clearly designed with a creative duality in mind.

• Rob Clark designed the new symbol and logotype, mixing juicy curves with precise angles to reflect both illustration freedom and design rigour. Meanwhile, type foundry Ohno created a custom typeface that stands out. Ethos badges designed by James Martin and campaign video by ManvsMachine.

• Rather than broadcasting loud corporate identity, Affinity has gone subtle: charcoal, graphite, putty and paper tones serve as calm canvases, with a lime-green accent introducing that punch of punk energy.

• The new brand also plays around: exported files will have a “.af” extension (pun intended), and the identity leans into in-jokes and design world references, naming convention tropes, creative culture quirks and all.