7Up Brings Festive Cheer with a Unique Irish Christmas Campaign!

In Ireland, 7Up has long been intertwined with festive traditions—there’s even a belief that a splash of 7Up keeps Christmas trees fresh! Building on this cultural connection, the campaign flips the traditional red-dominated holiday palette, spotlighting green with a Christmas tree entirely made of 7Up cans.

The striking design forms the centerpiece of an ad campaign lighting up Dublin, celebrating Ireland’s spirited approach to the holidays. Aptly named "We’re All UP for Xmas," the campaign encapsulates the joyous, vibrant, and slightly magical essence of Irish festivities.

This ambitious project highlights creative excellence and swift execution by visionary marketers and a talented design team, partnering with Bold Studios and BADBERRIES to deliver a playful twist on the season. With its refreshing approach, 7Up proves it's not just a drink but a part of Ireland’s cultural tapestry.