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Key is to Enjoy the Process and Improvise at Every Level

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Seerow Unni, a keen animator, takes us through his approach and process. He sheds light on how he arrives at improvising in the course of designing, and why it is so vital to enjoy each and every aspect of the progression.

The core intention is to convey the message.

For that, it is essential that one enjoys each and every moment of the process of creation, no matter how small or big the work. For example, rather than just as a simple image or illustration, one may perceive everything as a scene, like in a movie. This leads to adding details, emotions, fun and more to a scene. Similarly, when we get it right, fun or wit and humor are the easiest ways to make people fall in love with what we create. Improvisation, likewise, is a part and parcel of the experience. From the very beginning, one may sustain the habit of keeping a close eye on the developments that are happening in the world of creative designing. For instance, I had started with the traditional canvas and then with time, shift to the digital medium.

One may continue to keep familiar and updated with the works of renowned digital artists. This automatically teaches to adapt to the needs of the changing times.

Diversity is a boon in the form of a challenge.

Dealing with different clients from diverse fields means they all have different requirements. They all demand a new approach, something that’s entirely path-breaking in the making of their animated film. This gives the freedom to keep the entire setting as well as characters so different from previous work. One must look at this as an opportunity instead of as a challenge and, no matter how big or small the work is, enjoy it to the fullest. Even if you are good in it, keep practicing and never stop sketching. It is equally important that you follow the famous artists and be updated about the trends and changes in design. There is no shortcut to success; as hard work always pays off in the end.

Changing with the times involves observing the direction.

The trend this year is shifting towards clean and minimal design from the complex, elaborated ones. Flat designs are going to be in the limelight. The idea is to keep things simple and minimal. In fact, minimalism is probably going to be a huge trend this year, not just in design, but in all walks of life. The challenge to come up with new ideas would be of galactic proportion. But simplicity is the way to go forth, and it has got a lot of untapped potentials. We will be able to see these elements everywhere from movie titles to logos and other mediums. As far as perception goes, our audiences have always been game for positive changes. They will embrace the change with open arms.

Published in Issue 41

Every year brings many opportunities and hopes along with celebrations. For this issue, we reached many visual artists and designers to know their expectations from the year 2018. This issue’s cover designer, Shreya Gulati is exceptionally impressed by the advancement of technology in design, especially how VR & AR has impacted new ways of creating. Honing and sharpening one’s skills is always a quest for every creative. So, whether you have many or none expectations for the year, this issue is a must-read. Go ahead and order your copy here or subscribe to not miss any future issues!

 

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We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.