How ‘Break’ is Redefining Sweet Indulgence with Design

BREAK, a creative bakery in Saudi Arabia, set out to redefine indulgence with unique flavours and a fresh take on donuts. But how do you capture that magic in design? Enter OSTUDIO, the creative force behind BREAK’s vibrant brand identity.

With a vision to innovate beyond traditional donuts, it crafts soft cakes with milk-flavored fillings, layered with the world’s finest sauces. It’s a fusion of flavours designed to surprise and delight, and its brand identity reflects just that—a fresh, modern, and engaging approach to indulgence.

Designing a Brand that Feels Like a ‘Break’

Commissioned to shape its brand identity, the creative team focused on the essence of the word "Break"—a pause, a moment of delight, a creative escape. They designed a bold, simple, and elegant logo using a dark colour for distinction and sophistication, while the brand’s bright, energetic sticker elements inject fun and vibrancy.

By using deep blue as the core brand color, Break embodies trust, depth, and indulgence, while playful accents ensure the brand remains inviting and exciting. The entire design philosophy is rooted in simplicity, clarity, and an effortless visual appeal—mirroring the brand’s commitment to elevating everyday treats into extraordinary experiences.

More Than a Cake, It’s a Feeling

Break’s brand identity isn’t just about looking good—it’s about creating an emotional connection. The packaging and design work seamlessly to convey joy, passion, and a touch of luxury, making every bite feel special.

At its core, Break is more than just a bakery—it’s an experience. And through thoughtful design, it invites customers to pause, indulge, and savor the sweetness of life.