Induce Happiness with Your Work!

happiness-Lavanya Naidu

Animator and Illustrator, Lavanya Naidu, expresses how one can find more room to grow, not only professionally but also personally, by focusing on producing work that is rather challenging and cherishing at the same time.

happiness-Lavanya Naidu
Art made for TEDx Bangalore’s annual event.

CG. All your illustrations are fun, represent happiness. How do you choose your characters and topics of illustration?

LN. I try to be an optimist about most things in life. I guess my work too in many ways, reflects the same. I want to be able to induce happiness in my audience, I want to be able to share that positive energy. A lot of my work, characters and environments are based on simple joys and human emotion. I draw inspiration from my relationships; my friendships; the people (and sometimes animals) I see around; everyday moments worth freezing on canvas; worth appreciating and taking a second look at.

An illustration created for a friend celebrating her relationship.

CG. You use a very lively colour scheme that is, both, vibrant and subtle. Could you please tell us how you arrive at it?

LN. My colour scheme has developed over time, and still has a long way to go! I began asking myself why does the sky have to be blue when it really isn’t always blue? There are a myriad of colours that we can play with. I began experimenting with different palettes, and started understanding how the absence and presence of light changes colour. It’s an ongoing journey, and tremendous fun!

A Flamingo in My Garden. A beautiful diversity of birds of the Indian subcontinent come together in this lovely story. By Deepak Dalal, illustrations by Lavanya Naidu.

CG. What is your approach towards acquiring clients, and how do you fulfill their needs?

LN. I have been extremely lucky to have had some wonderful clients. Most of my clients have approached me, having had looked at my work on Behance or my blog. I make sure to keep all of my pages updated with new projects, as soon as I can. I respect another person’s time and money as I would expect that in return, so it is of utmost importance that I deliver on or before a reasonable deadline. I usually take on work that I know, I would love to do, so that I can be true to that commitment. Professionalism is key, it helps you filter out the unnecessities and focus on the actual task at hand.

Flamingo in My Garden. A beautiful diversity of birds of the Indian subcontinent come together in this lovely story. By Deepak Dalal, illustrations by Lavanya Naidu.
The Dark Glen. Cover art for Tinkle Comics. What started off as a cover, soon turned into a comic inside as well!

CG. What do you feel is the balance between marketing, portfolio and quality of work when it comes to acquiring work? Do you think there’s anything more a designer needs to do?

LN. We live in an age where there is endless choice, and it gets harder and harder to make an impact on your audience. Our attention spans are fleeting. However, if you love what you do, and you can put that into your work, people can feel it. If, instead of focusing solely on staying relevant, we can focus on producing work that challenges us and that we are passionate about, it gives us more room to grow both personally as well as professionally.

Something fishy. No Smoke Without Fire – a personal short animation film. Background explorations for an upcoming personal short in progress.

I would say that quality of work is usually the most important aspect when acquiring work, followed by sharing it on different forums, where peers and professionals can see and critique your work, as well as sharing it on more public forums where people can relate and experience your work too. The learning never stops, so ask questions and keep at it.

The Bookworm. A personal illustration dedicated to my best friend, a voracious reader, even in dim lighting.
Lulu and Jazz Sticker set for Google Allo. Sticker pack for Google’s new messaging service. Project commissioned by 'Anyways London'.

CG. What inspires your style of work?

LN. I am an avid observer and am stimulated by those around me; by everyday interactions, sometimes more complex emotion, or relevant subjects around the world that resonate with me. There is so much we have in common, so much to share, so much that can bring us together, that is what inspires me.

To the Future. Personal art dedicated to my best friend and our enormous love for dogs.
CreativeGaga.com 27 Issue 37 You Came. Personal work Concept art for an upcoming personal animation film.
client

Published in Issue 37

Recent demonisation and changing Taxes has pushed most of us in planning our finances more seriously. So to answer some of the basic questions for designers, freelancers and creative studios, we interviewed some of the creative legends to guide and share their wisdom. The issue includes interactions with Preeti Vyas from VGC on ‘How to pitch for clients or retain the existing one’ and Ashish Deshpande from Elephant on ‘Challenges of working with a startup’, along with some best freelancers like Archan Nair, Shreya Shetty and Paul Sandip, sharing their knowledge of working with various clients. Also, Sachin Puthran from Thatzit.com gave a 10-point no-nonsense guide for studios to handle their finances. A must read, if you are planning for the financial year ahead or worried about your handling your money matter, this issue can give you much-needed insight and guide you to a better financial health of your business or freelancing.

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