Design is extremely important and should be backed up by a strong brand identity. This is what Aaiba does. Aaiba, a Mumbai based brand design studio, helps brands in creating a mark with design, branding, strategy, non-traditional media and visual arts. Saurabh Chandekar, the man of the hour and founder of Aaiba, created this agency in 2015. Endowed with his talented Baba’s DNA and love for art, he established a career in advertising and soon enough, he reached a concurring realisation of his potential in providing creative solutions to the brand.