We all know product design is the seamless fit of form and functionality. But it’s not just about how closely you look but also about how far you can see, believes young industrial designer Parin Sanghvi. “Looking in a direction no one has before is what can lead to the creation of life-changing products for millions of people.” Here, he tells us things that should never be missed.
Just because it’s never been done, doesn’t mean it can’t be.
An interest in learning and finding out something should be the basis of your drive. It’s important to strike that balance between functionality and aesthetics, however, you can get as fanciful as you want as long as the design is practical and well-thought-out enough to actually be possible. How do you do that? Well, grab a pencil and start sketching. Develop your ideas first by putting down feasible thoughts. This is followed by creating a 3D CAD model that helps you understand your product visually in terms of proportions and form of design. It helps to keep going back and revisiting the problem statement to make sure the design meets the needs of the users. It’s often useful to create a prototype as well. This can be done through 3D printing or make the parts in a CNC machine. The process is quick and the outcome is accurate.
Products and Emotions go well together.
Of course, products are created to make life easy and comfortable for a user. But ‘product design’ is slightly different. Jonathan Ive once said, “Design is a word that’s come to mean so much that it’s also a word that has come to mean nothing. We don’t really talk about design, we talk about developing ideas and making products”. That’s why it’s important to add an element of surprise through the design. Surprise the user like the ‘ChairStory’ does. Not only does that give the user a physical bene t but also an emotional one. It’s a great feeling to see products you design connect with the buyers on a personal level that become a part of their everyday lives.
The users are the pivot point for any design.
No doubt the process varies a lot depending on the type of project. If it’s a large and complex project like redesigning a baby incubator, you will need to invest a lot of time in research and understanding the product before you get on with designing. On the other hand, if it’s something like designing a ‘Pocketlight’ for which you instantly have an idea, you can get down to its representation and dimension. but so do the target audience. But no matter what project it is, what always remains the same is the need to understand the target audience. Whether it’s furniture or a gadget, defining the target audience is critical for the design revolves around them. That’s why gathering user insights is also a necessary raw material that helps designate purpose to the product before you start designing it.
A chair with no legs?
Quite possible. Through product design, you actually have the opportunity to change the archetype even though it’s challenging and happens rarely. Strive on possibilities. Think of things that no one ever has before. Merge various needs and create something new. Who knows, maybe in your head is an idea that may assist millions of people on a daily basis. It’s a great way of contributing to society and making a real impact on people’s lives. Go ahead, start observing and start creating.
Published in Issue 21
Branding With Packaging Special! They say not to judge a book by its cover. But they also say that exceptions are always there. There’s no doubt, branding and packaging are the faces of any business and product. They decide the way people will receive the brand; whether they will accept it or reject it. To understand and gain more perspective on this much-unsolved mystery, we invited many branding and packaging experts who throw light on the topic.
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