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How to Design a Website For a Studio!

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Magic transpires when designers unleash their true potential. Studio’s website is a platform where designers showcases part of themselves; the culture, the values and most importantly the capabilities. Since constraints are close to none, the thrill is also like none other and experimenting with otherwise distant ideas turn into a reality.


Every designer here is a king; the platform is a home ground where every inch is known and every control in own hands. With power comes responsibility and every designer considers the below mentioned pointers by Lollypop Studio to ensure they set the benchmark:

1. Culture is Design

Culture is beautiful, it adds so many colours to human existence and at the same time provides a uniqueness to a group of people. Similarly, every studio has its own culture, its own way of doing things, its own set of values and ethos. Design can visually communicate the studios vibes with visitors as soon as they get on the platform. Good design embeds culture and it flows in design so seamlessly, so tastefully, that it triggers the emotions within everyone who visit the site and sets that subconscious connection which otherwise is not possible. About us and Career Pages can mirror behind the scenes.


2. Thrive on Design Wizardry

Design unicorns are the most sought after and its true. But, every studio has a niche that they excel in and showing off the core is a great idea. This could probably ease the efforts required in realizing the dream that every studio aspires to such as big brands, kickass ideas and cool designs. Paint the bigger picture, of course; but always hit the right chords.


3. Experiment Leads to Innovation

Being at the forefront of creativity and usability, designers need to experiment with the latest trends and technology that fall in line with the studio. It can be completely crazy and mind-blowing concepts with elements never heard or seen; however, these elements should not confuse users or site visitors. Every element should be meaningful yet novice and should fall together like pieces of an intriguing puzzle. From micro-interactions to illustrations to layout to navigation, everything can be experimented with and mark an era of new design language. Iterating and staying abreast with technological and design change offers an advantage and lends an upper hand when selling to clients.


4. Give Attention to Soul of Studio

If heart stops pumping the blood, everything falls apart. Similarly, if the required attention is not given to the work that has been crafted, everything will go for a toss. Take time to present your designs beautifully; it should centre around the challenges and crafted solutions and not beautiful mock-ups. And, they should open at the landing page itself, keeping the principle of ‘Don’t make users think’ intact. This has to be the selling point and should showcase the competitive advantage that can be shaped by the studio.


5. Don’t Follow – Lead!

World is a funny place as it asks for proofs time and again even after you have set your mark. And, with ever changing digital ecosystem, it becomes all the more important to set the benchmark in the field of design. So, why not be a leader and among the first few adopters who sets the standards and benchmarks for the rest? Design a new website with every changing year or the two bringing in the innovative elements and mirroring the new trends; better, create your own trends! This is also the cleverest move to stay ahead of competition. Constant change can be beautifully moulded into an advantage while creativity stays at
its best.


6. Show-off the Unique Self

A peek into the design process and studio life through pictures and a culture video can pump up an enticing lot of energy into website design. The tiniest of emotional connect matters and move visitors when it hits the right chord. Pictures and videos also drives the trust factor as visitors watch how the words are being lived up to.

Conclusion

There can never be a right or wrong way of designing, it is pervasive and ironically subjective. With billion perceptions and ever-growing technological advancements, it’s easier to strive to deliver to the best of capabilities keeping learning and unlearning at the centre. Happy Designing!

Author: Sathish Natarajan, Lead UI Designer
Image Credit: Preethika Asokan, Illustrator
CURRENT ISSUE
Creative Gaga - Issue 47

 


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Lollypop, a Bangalore-based UX/UI studio that creates digital experiences, which communicate and engage users with their client. They serve the clients like Stanford University, The Hindu and Housing.com