1

Explainer Videos for Your New Marketing Strategy!

Explainer Videos
Spread it! Let everyone know!
  • 2
    Shares

Ad here

All of us watch online videos every day on our computers, smartphones and even on smart TVs. There is a surge in the rate at which video viewing is gaining momentum. Today, over 300 hours of video are uploaded to YouTube every minute and above 5 billion videos are watched on YouTube every single day. And that’s just for YouTube!


Here, Jaseem Thayal Shareef, the CEO of WowMakers Digital Media Studio explains the benefits of having an explainer video on your website.

As per Cisco trends analysis, the video is projected to take up 79% of all internet traffic by 2018 and companies should leverage the benefits of this online video boom as it is not going to slow down anytime soon.

In tune with this trend, using animated explainer videos has become an effective online marketing strategy. More and more companies (both big brands and small companies) are innovatively using videos to their advantage. Explainer videos became popular in the last few years mainly because of its affordability and effectiveness in enhancing your business. Though explainer videos bring a whole range of benefits but here are the top 10 benefits of using it.

01 Clearly Conveys Objective

Using text to convey the product objective is a little tricky as it can be interpreted in many different ways. Explainer videos minimize the guess works and clearly explain the usefulness and basic function of a product or service.

02 Generates Interest in Consumers

More and more businesses are using visuals options such as images and videos to generate interest in their product as it is found to be very effective.

03 Intensifies Conversion Rates

According to Video Rascal study, over 80% of consumers prefer to buy a product if it is accompanied by videos.

04 Improves Ranking on Google

Websites with endless pages of block text and images are normally ranked lower in Google search. According to the Spork Marketing study, websites with videos rank much higher in Google’s global searches.

05 Increases Web Traffic

Going “viral” is a term that is closely connected to YouTube. Though there are no predefined ways to make a video “viral”, but many products have gained greater visibility through viral videos.

06 Helps Recall Information

More than voice or text, people remember what they see in a visual format. The average person remembers only around 10% of what they hear or read, but they remember 50% of what they see as per the Wharton Research Center study.

07 Brings Engagement

A multipage PowerPoint slide or a brochure with detailed text and pie charts are not effective enough to engage the audience. On the other hand, a well-produced explainer video with an interesting script and impressive visuals engages the audience in a better way.

08 Grabs Attention

When traditional web content and all those cool ideas are shown in an impressive video format, not only gives your website a cleaner look but also improves the chance to engage a potential customer.

09 Establishes Brand Identity

The prime reason that makes a customer come back to you repeatedly is the brand identity. It is important that the customer connects to your brand identity to gain trust and to make that happen; using explainer video is the best option.

10 Easily Sharable

An explainer video has a wider reach and it is not limited to just your website. People show interest in sharing the links of the videos they like.

Companies all over the world are creating videos about everything right from cause awareness to reviews, which clearly underline the gaining popularity of videos in marketing strategy. The promising future of video is waiting for you.

11 Intensifies Your Inbound Marketing

Explainer videos can help intensify your inbound marketing strategies. You can hire one of the best inbound marketing agencies to integrate your videos to your existing digital marketing strategies, such as email marketing and content marketing.

12 Increase Trust and Rapport

Explainer videos help promote your positive image. Whether you own a small, family-owned, medium-sized, or big business, uploading explainer videos help increase people’s trust and rapport among your target customers.

Tips When Creating Explainer Videos


Focus on a Well-Written Script

This is the key to creating a successful explainer video because it is the foundation wherein everything else is built. You can hire the services of a professional scriptwriter or “outsider” who can provide a fresh look at your business and explain your message in a way that your target audience can understand.

 

Keep It Short

The rule of thumb for an explainer video is 150 words per minute for the texts. It provides a time and breathing room for your message to sink in. Keep your explainer videos straightforward and concise to avoid boring the viewers.

 

Focus on the Benefits

Benefits heavily matter to customers. While the list of features goes on, it's crucial to let your audience realize what they’ll gain when availing of your products and services through your explainer videos.

 

Explain how your clients will experience an improved quality of life or better living instead of tackling the technical aspects. Highlight the benefits instead of talking about the specifications. Leave them to review sites or product review videos.

 

Show the Fun Aspect

Create a video that clearly resonates with your target audience. Entertain people while adding value and positive experience to your potential and existing customers.

 

Use a Professional Voice

Poor audio can ruin explainer videos quickly. Make sure that the voice in your videos are polished and delivered properly.

Companies all over the world are creating videos about everything right from cause awareness to reviews, which clearly underline the gaining popularity of videos in marketing strategy. The promising future of video is waiting for you.

Published in Issue 34

This is a rebranding special issue focused on finding the answers to some of the basic questions like what is the right time for re-branding? or what all needs changing and how exactly? We interviewed some of the best branding studios like Landor Mumbai, Elephant, VGC, Inchwork, and many more. If you are considering rebranding or want to learn more about the art of doing it then this issue is a must read. So, go ahead

 

Order Your Copy!

LATEST RELEASE
CURRENT ISSUE
Creative Gaga - Issue 49

 


Spread it! Let everyone know!
  • 2
    Shares

We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.