Made you Look - Top Web Design Trends of 2023 to keep your eyes on!
A new era of website design is upon us. Straight back from the 2022's quarterback, the digital field is prepping for a leap of technological advancement to the creative space of the website design world.
With the onset of 3D renders and AI-based art and illustrations, the design world has pushed the limits of aesthetics and thematic creations. We are witnessing the golden age of Metaverse.
The recent global events have offered the world to find its joyous escapism out of the conventional sandbox of creativity. Virtual Reality has entered the popular phase of digital space as designers dive into the cinematic and fluid design patterns which simulate the reality we wish to be a part of.
2023 has the following wholesome list of trends, from micro animations to parallax scrolling, that redefines the conventional design of the Internet, in the best way:
1. The "No-Chill" Chill Zone of Interactive Web Design
Interactivity is topping the list of trends that will be taking over the year of 2023. The practicality amalgamated with the playful animation gives an enhanced experience of being part of the creative knit of digital reality.
2022 has been a glorifying year of interactive web designs - from enriched retro themes to the typography crackerjack. The smashing introduction of UI/UX to design aficionados has added spicy bits to web media outlines.
From commercial websites to personal portfolios, interactive designs are reenacting the "that girl" phenomenon in digital space.
Embellished with micro-animations of homepage that captivates your attention or the not-so-intrusive micro-interactive CTA sections which compels you to make a move with an ease, the interactivity is propelling to newer heights in '23.
2. The Iconic Exposé - Animated Product Reveal
Product reveal or launches has become one of the most prominent trends of present times. Brands emphasise to work with designers who are not nervous or skeptical of going big with design ideas that volumize their unique identity.
Any trajectory drawn out of the typical creative jukebox is a bliss of digital world. Kudos to the hover animation that laid the foundation of product or service reveal, that as in 2023, the worldwide web will be unfolding a freshly curated usage of hover effects.
This product animation adds the X factor to ordinary website design elements. And, not to forget, the smooth transition between the product stature and its features as you interact within an interface which fills the gap between your imagination and the actual experience of a product.
This kind of web design trend is quite effective in decluttering unwanted chaos or complications on a webpage. You are provided with information, as a consumer, to choose with quick glimpses of products. This also enhances the exploring nuances of a visitor to the brand's webpage.
3. The Micro Epiphany
If there'd be a People's Choice Awards for Web Design in 2023, this category of trends would predictably be the winner!
Not just a predicament or exaggeration, but when it comes to a website design, nothing feels more euphoric and exciting than the microscopic work.
Think about this, a simple thread of mini illustrated animation working in the background as you reach the homepage of a nature photographer; the clouds drift slightly as you touch the cursor and as you make way to the menu section, there is a bunch of illustrated birds fluttering away with each click! This magic is known as Micro Animation.
While the practical version is the Micro Interaction, which allows an enhanced engaging and fun CTA elements.
a.) Micro Animation
Call it the needlework animation, 2023 is the year of Micro animation for real!
Micro Animations work as an efficient guide to users as they interact with websites.
b.) Micro Interaction
If Micro animation is the needlework, Micro Interaction is the final stitch of your website design which ensures an all-round user experience to your webpage visitors!
With subtle graphics in motion, micro interaction works like a charm to build the last impression as your virtual guest knocks on your website.
4. Hasta la Vista? Not Yet! - The 90s Haze
Can you recall how 90s was the major vibe in design space of 2022....?
Don't get too worked up if you still see design trends channeling the younger and naïve days of Internet of 1990s as you refresh your recollection window! The grunge and funky aura of 90s is too cool and gripping for design fiends to leave it yet.
The 2022 offered an insider's outlook to branding shenanigans which took major inspiration from the nostalgic light era of 90s. With brighter colour palettes and edgy typography, brand aesthetics have compelled their key consumers to relive the teenage dream and punk eidetic memories.
The '23 web design trends is set to rejuvenate the swag-and-drip of 90s in a new cybernated dimension. From navigation to landing pages, the bewitching notion of 90s aesthetic will reflect on worldwide web.
5. Who's the real Shiznit? - 3D Design
3D content elements to a website design is one of the premiere example of Interactive advancements. In recent times, 3D designs have garnered massive interest and popularity on mainstream digital platforms.
Nothing beats a live virtual experience as you scroll down a webpage casually.
The creative strength and interpretive liberty hosted by 3D renders and animations is worth the hype surrounding this technological phenomenon.
The simulated graphics on the landing pages of internet websites will be the catalyst to the trendsetting fumes of 2023 digital habitat.
Whether the goal is to increase the quality of interface communication, customer experience or exuding unique identity that lasts within the reminiscent core of cyber sleuths, 3D is indomitably the best choice!
6. The Low-key Virtual Solace - Gradient Designs
Gradient designs or transition designs is achieved by blending two or more colours. Gradient designs set the mood or tone of a website design in true sense. One of the perfect example of gradient design is the Instagram logo.
Adding a characteristic texture, it is the flexibility and versatility of gradient designs that embodies the temperament of a webpage.
Whether you are a connoisseur of Darth Vader or like to set up your imaginative skills on the greener side of a sunny retro diner, gradient designs can work fluidly as per your purpose and aspiration of website design.
Colour transition designs have the most uncurbed room for expression - from smooth surface to grainy tinges.
7. Pitched from Gatsby's Mood board - The Art Deco Design
The Art Deco style or the style moderne originates from french term, Arts Décoratifs. Art Deco is a modern art style which includes visual arts, brand and product designs inspired by the 1920s Paris architectural designs.
In modern-day design world, Art Deco style is represented by geometrical shapes, intertwined with detailed illustration or graphics and vibrant colours.
The Art Deco design has its own exclusive fandom who encouraged this movement to modern mainstream creative fields for two sole purposes - the accessibility and practicality.
2023 will embark upon a refurbishing journey to include this style onto the worldwide web.
Art Deco should not be your go-to choice only if you are curator of an art museum or a cultural movement blogger. This luxuriously elite design vectors should be inclusive of personal portfolios or experimental brand entrepreneurs who are looking to stand out.
8. Back in Black - The Dark Mode Web Design
Bow down to the Mugler state of mind!
The implementation of dark mode design is a digital statement of futuristic personality. Take, for example, the dark mystique design patterns used in branding and packaging - the colour black serves the ultimate modern look.
The advantages of dark mode web design includes enhanced user experience as the dark mode reduces strain on eyes as we explore the internet.
Additionally, the dark mode design accentuates or highlights the important elements of a webpage by providing a sable pigmented canvas to work upon!
In contemporary design trends, the dark mode design is interpretive of personified ideas. Its admirable position comes from the classy and eccentric soul of the black colour which embodies a striking animation when put under the creative design manufacture.
The Takeaways
2023 has extensive set of design for website designers to create, criticise or crash.
From the sleepover lodgers of 2022, the 90s aesthetics and modern dark themes, to freshers and rebels of a new era, the Interactive 3D dominion and Micro animation, the web design trends of 2023 is a feast for each kind of designers.
Just make sure you do not forget to RSVP!
