MTV Breakfast-Beat
MTV Breakfast-Beat

Turning Everyday Metaphors into Minimal Fun Stories

Turning Everyday, Symbols and metaphors offer an interesting layer to play around with and discover what lies beneath. Taking a cranky bit on everyday life can lead to fun stories. Designer-illustrator Avinash Jai Singh attempts to evoke emotions through a simplistic approach to metaphors.

Everything Stands for Something

On a design, every line and curve is a storehouse of emotions. It's amazing how simple forms and shapes, when given the right twist and tweak, can mean episodes of a story. As opposed to imitating reality, a basic shape with enhanced or exaggerated features can keep you engaged and involved.

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