The Transformative World of Advertising!
Like any other creative industry, it is about transformation.
This process of transformation has been much faster in the previous few years. The art of communication has evolved from being merely 'announcements' to real-time engagements. Earlier, it used to be very passive, but it is now becoming more and more active. These changes are based on the context of the social structure and related trends which existed then and the way they have become now, with respect to the current status of economy, technological leaps, means of communication, nature of aspirations and so on.