Designer Aastha's Fusion of Cultures Wins Top Prize at Pune Design Festival

Combining the Devanagari script with Latin and exploring the positive and negative spaces by the use of monochromes prove that this simple logo has been developed by mature and clear thinking. Going further and combining the same with a fresh yellow. Aastha has managed to strike bull’s eye with her first venture. She believes an ideal design student is one who has one leg inside the classroom and another deep into live projects. With a positive attitude and the right design sense, Aastha is definitely on the right path!

Project: The Jumble Jar

A personal concept in restaurant branding

Concept: Expressing her take on modern cafes in most cities, Aastha has designed the branding for ‘The Jumble Jar’ as a fusion of Indian and foreign culture. This is also an attempt to slash a social norm of running to fast food joints that are unhealthy and switching to local cuisine and boosting the Indian way of life.

Outcome: The complete branding process, food service, presentation, packaging and menu conceptualisation for this brand won her the first place in the Battle of Design Projects at the 10th Pune Design Festival, 2016 .